CMP Media's Electronics Group Launches eeProductCenter, The Next Generation New Product Resource for Engineers

PRNewswire-FirstCall
MANHASSET, N.Y.
Oct 27, 2003

CMP Media's Electronics Group, the leading information source for engineers, technical managers and procurement professionals, announces the launch of eeProductCenter (www.eeproductcenter.com), a comprehensive online resource for new product announcements and reviews of the latest integrated circuits and electronics components. eeProductCenter draws on the experience of EE Times and ChipCenter editors to break new product information first, helping to speed the engineer's product selection process.

"Engineers are constantly looking for new product information, more depth and an unbiased perspective," says Richard Wallace, VP/Group Editorial Director, CMP Electronics Group. "Our research shows that 25% of their time on the Web is spent searching for component information. Some engineers go to general search engines, which are too broad. Others go to vendor Web sites that are too narrow in scope. eeProductCenter will let engineers make more productive use of their time online and speed up the product search process by putting the latest new products under the watchful eye and scrutiny of an experienced team of product editors."

With nearly 200 cumulative years of experience, the eeProductCenter staff is the most seasoned product editorial team in the electronics media category. Led by editorial director Stephan Ohr, the team includes full-time editors Murray Slovick, Marty Gold, Alex Mendelsohn, Paul O'Shea, and contributors Vince Biancomano, Gina Roos and John Gabay. Lindsey Vereen, editorial director of Embedded Systems Programming, will lend a hand to oversee the Embedded Tools section. Stephan Ohr will continue his duties as editorial director of Planet Analog, the magazine and Web site, until further notice. Following are all the technology areas covered, with associated contacts:

   * Analog ICs-O'Shea
   * Boards/Buses-Mendelsohn
   * DSP--Gold
   * Electromechanical--Roos
   * Embedded Tools--Vereen
   * Interconnects--Roos
   * Logic and Interface--Ohr
   * Memory--Gabay
   * Microprocessors--Slovick
   * Passives and Sensors--Roos
   * PLDs & FPGAs--Gabay
   * Power Components-Biancomano
   * Power Sources--Biancomano
   * RF/Microwave-O'Shea
   * Test/Measurement-Mendelsohn

For nearly 10 years, the CMP Electronics Group has built an online Network that now generates more than six million monthly page impressions*. "We are the undisputed leader in global news coverage of the electronics industry. eeProductCenter positions us as a leader in delivering relevant new product information as well," says Paul Miller, VP/Group Publisher, CMP Electronics Group.

eeProductCenter is also a breakthrough in integrating print and online media. Instead of the traditional process of translating print coverage to the Web, eeProductCenter will fuel coverage of new products in EE Times' eeProductWeek section. "You'll find out about new products first on eeProductCenter. For engineers who need information immediately, online is the best medium. However, for engineers planning a new design, EE Times' eeProductWeek provides a valuable digest of the top new products that they can clip and save for reference. We've found that most engineers use both print and online to find out what's new, then link to additional resources," says Ohr.

eeProductCenter will require user registration for access to this exclusive information. The data provided by the registered users will give editors and advertisers a clearer profile of the audience, helping editors to create content and advertisers to tailor their marketing messages for their target audience.

"eeProductCenter is leading our market with large, rich media banners, contextual sponsored links and backing it up with a BPA audit. In conjunction with EE Times' eeProductWeek, marketers can cost effectively integrate their messages and extend their reach to a targeted, global audience," adds Miller.

To register for eeProductCenter, contact our editorial staff, or inquire about sponsorships on the site, visit www.eeProductCenter.com.

About CMP Media's Electronics Group

CMP Media's Electronics Group (www.eemarketing.com) is the premier information source for electronics engineers, programmers, managers and procurement professionals. For more than 30 years, CMP Media's Electronics Group has helped the industry keep pace with change by providing news, analysis, technical and career information that fuels innovation and key business decisions. Recognized market leaders in print, online and face-to- face conferences, properties such as EE Times, EE Times Asia, EBN, EBN China, Embedded Systems Programming, Communication Systems Design; electronicaUSA with the Embedded Systems Conference 2004, the Communications Design Conference, and the Supply Network Conference provide a powerful context for custom, integrated marketing objectives. CMP Media LLC is headquartered in Manhasset, NY.

About CMP Media

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   * Source: April 2003 BPA International Interactive Audit Report

   For more information contact:
   Steve Paul
   Marketing Director, EE Times
   781-839-1326

SOURCE: CMP Media LLC

CONTACT: Steve Paul, Marketing Director of EE Times, +1-781-839-1326

Web site: http://www.eeproductcenter.com/
http://www.eemarketing.com/
http://www.cmp.com/

Company News On-Call: http://www.prnewswire.com/comp/181993.html


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