CMP Media's InformationWeek and Network Computing Ranked #1 and #2 by IntelliQuest CIMS Business Influencer v9.0 Study

Newly Released Study Confirms Publications' Continued Market Leadership

PRNewswire
MANHASSET, N.Y.
Oct 7, 2002

CMP Media's Business Technology Group's (BTG) ongoing investment in editorial quality and audience development has resulted in continued dominance in the IS category for the 5th year in a row. According to the newly-released IntelliQuest Computer Industry Media Study (CIMS), Business Study, InformationWeek and Network Computing are the #1 and #2 publications with the greatest reach to IS, the most powerful buying audience segment.(1)

According to the study, the IS target is the most powerful segment, with each individual spending an average of $843,000 annually on technology products and services, compared with $193,000 spent by the average influencer.(2)

"We're proud to be recognized for consistently delivering the IS audience, the most critical audience for today's technology marketer," said Michael Friedenberg, InformationWeek's VP and Publisher. "Our editorial investment and innovation to this audience continues to deliver significant ROI. We look forward to building upon our leadership position in this sector for years to come."

    IT/Networking          Average Issue IS           Rank
     Publications             Audience(3)
   InformationWeek            461,330                  1
   Network Computing          359,347                  2
   Computerworld              358,915                  3
   InfoWorld                  305,696                  4
   CIO                        274,678                  5
   eWeek                      199,475                  6
   Network World              183,795                  7

InformationWeek continues to dominate as the #1 publication in Average Issue Audience across the IS target, as well as in major product categories measured(4): technology buyers of systems, software, printers/peripherals, storage, networking equipment, telecommunications and services.

Network Computing has almost twice the reach to key IS decision makers as NetworkWorld, surpassing all the competitive IT/Networking publications to rise to the #2 position (behind InformationWeek) across IT/Networking publications in Average Issue Audience among IS respondents. NetworkComputing also ranks #2 (again behind InformationWeek) in the following important categories: technology buyers of: systems, software, printer/peripherals, storage, network equipment, telecommunications and services.

"CMP's Business Technology Group portfolio delivers the most efficient combination of unduplicated reach and frequency among all IS/networking publications," said Fritz Nelson, VP and Publisher of Network Computing. "Our portfolio alone delivers an unrivaled 457 gross rating points from a total of 24 insertions."

   CMP Media                  IDG                      Ziff Davis
   InformationWeek (12x)      CIO (6x)                 eWeek (24x)
   Network Computing (12x)    Computerworld (6x)
                              InfoWorld (6x)
                              Network World (6x)
   Total insertions: 24       Total insertions: 24     Total insertions: 24
   Total GRP: 457             Total GRP: 312           Total GRP: 222

Comparison is a flight of 24 insertions across core IS buyers. (Gross Rating Points equals Reach percentage multiplied by Average Frequency).(6)

IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 47 million purchase influencer universe, the study identifies a core business technology buying audience of 2.2 million IS (information systems) professionals (7).

About CMP Media

CMP Media (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers' comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About InformationWeek

InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including http://www.informationweek.com/, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. In 2002, InformationWeek was consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series.

About Network Computing

Network Computing (http://www.networkcomputing.com/) published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In addition to the bi-weekly magazine, Network Computing provides a complete media platform including www.networkcomputing.com, Network Computing Research, and Network Computing Events. In 2002, http://www.networkcomputing.com/ was named American Society of Business Publications Editors (ASBPE) Best 'Original Web Database' category for the Interactive Buyer's Guide and ranked Rob Preston 11th on Adweek's Technology Marketing Influencers Report "Hottest Tech Media editors" list.

   (1) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS,
       IS, IT (65422!64766).  IS has the highest average spending for all
       products (NUMV(13[18-25]:AZ)) when compared to:  Other IT
       ((65413!65414!65419!65410!65423!65427!6476X)&'(65422!64766),
       CXOs (64761!64762!64763!64764!64765)&'(65413!65414!65419!65410!
       65423!65427!6476X!65422!64766),
       Department managers
      (64767!64768)&'(65413!65414!65419!65410!65423!65427!6476X!
       65422!64766), and
       Other end users (64769!64760!6476Y!64771!64772!64773!64774)&'
      (65413!65414!65419!65410!65423!65427!6476X!65422!64766)

   (2) Average total spending (NUMV(13[18-25]:AZ))
   (3) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS,
       IS, IT (65422!64766)
   (4) Reach of those involved in purchasing (Q3A): Systems (11581),
       Software (11586), Printers/Peripherals (1158X), Storage (11592),
       Networking Equipment or Services (11594), Telecommunications (11590),
       Services (1159X)
   (5) See note 4
   (6) Reach and frequency analysis computed using IMS software, IMS Modal
       method across IS: Primary Job Function MIS/DP/IS/IT or Job Title
       CIO/VP of MIS, IS, IT (65422!64766)
   (7) See note 3

   For more information:
   Amy Doherty
   Director of Business Technology Research,
   781-839-1268
   adoherty@cmp.com

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SOURCE: CMP Media LLC, IntelliQuest Computer Industry Media Study

CONTACT: Amy Doherty, Director of Business Technology Research of CMP,
+1-781-839-1268, or adoherty@cmp.com

Web site: http://www.networkcomputing.com/

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