CMP Media Announces the First One-Stop Information Resource for Owners of Small Office and Home Office Businesses - Smallbizresource.comPRNewswire CMP Media, a marketing solutions company serving the technology and healthcare industries, announced the launch of the first comprehensive online information source for small office or home office (SOHO) entrepreneurs, smallbizresource.com. The site is designed to serve as a resource for information and advice for businesses with between one and 10 employees, a fast-growing market segment with a unique set of business issues. Smallbizresource.com features original content, free information and expert guidance on a broad spectrum of SOHO issues, including sales, marketing, finance, legal, HR, technology, growth, and strategy. The site's focus is on providing owners with practical information that they can base decisions on, networking opportunities, peer-to-peer counsel, case studies, product reviews and lab tests. Experts from a variety of disciplines will contribute to smallbizresource.com, including Paige Arnof-Fenn, founder & CEO of Mavens & Moguls, a global strategic marketing consulting firm, and Tom Regan, a former Nieman Fellow at Harvard and online journalist for the past 14 years. The site will be updated daily. "Our aim is to provide SOHO entrepreneurs with answers to the dozens of business questions that arise every day and help them take informed courses of action," said Kate Spellman, senior vice president Marketing, CMP Media. "Smallbizresource.com will offer small business owners a single source that can help them improve how they run their businesses." Other online information sites for small businesses tend to overlook the specific needs of SOHOs. A small business owner with between one and 10 employees typically wears many hats: chief salesperson, chief financial officer, technology guru and human resource expert. At the same time, a SOHO entrepreneur -- increasingly women and mothers -- usually can't afford to pay for outside advice on key business issues, often relying on informal networks for guidance and answers. This is a significant market, as there are nearly twice as many home-based enterprises as there are commercially established small businesses. In fact, three quarters of small businesses have 10 or fewer employees and collectively this group spends $1.6 trillion on core business services. Like consumers, SOHO entrepreneurs often go to the Web for advice, particularly around information technology purchasing decisions. That means they need to understand how spending money on technology will enhance their business performance. Currently on smallbizresource.com, SOHO entrepreneurs will find authoritative articles on: * Filtering Workplace Web Use * How to Protect Your Company Data * Five Things You Need to Know about Voice Over IP Technology companies have increasingly recognized that the SOHO marketplace is important, but lacked a single channel to reach it. AMD, a leading global provider of innovative microprocessor solutions, is underwriting the site as part of a program to showcase its technology as well as support retail enterprises. "SOHO owners help drive our economy, and as the exclusive technology sponsor of this site, AMD is pleased to support a site to help owners of small businesses make smart choices about technologies, products, services and support options," said Stephen DiFranco, corporate vice president, Consumer Sales and Marketing, AMD. "This web site is designed to serve as a 'one-stop' portal for small business owners and entrepreneurs to help them make effective decisions about every aspect of their businesses." Smallbizresource.com builds on CMP Media's ability to develop and deliver targeted content for technology audiences, while expanding the company's offerings to include the business to consumer market. With smallbizresource.com, CMP's dedication to authoritative information expands into providing business advice that SOHO owners can use to make smart decisions. "CMP is in the unique position to provide SOHO entrepreneurs with expertise that broadens to full-blown business advice by leveraging our strength in technology-related editorial and content," said Kate Spellman. "We plan to continue expanding our offerings for both businesses and consumers by providing them with the crucial information they need to make technology purchasing and other crucial business decisions." About CMP Media (http://www.cmp.com/) Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Alix Raine Alyssa Sanders CMP Media Access Communications 516-562-7827 917-522-3527 araine@cmp.com asanders@accesspr.com SOURCE: CMP Media LLC CONTACT: Alix Raine of CMP Media LLC, +1-516-562-7827, araine@cmp.com; Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |