CMP Media's Network Computing Debuts Redesign of Magazine

Enhanced Design Provides Greater Ease of Navigation For Readers and Advertisers

PRNewswire
NEW YORK
Oct 2, 2002

Network Computing, dedicated to providing critical analysis of technologies, vendors and products to IT Experts, launched a redesign of its publication, increasing reader accessibility of its in-depth content and providing a cleaner aesthetic look with new graphics and punchier text. The enhanced navigation will create a more efficient read by condensing sections of the publication and promoting the editorial's unique value proposition of delivering technology reviews at a peer level. The redesign commenced with Network Computing's September 30th issue.

"We continue to innovate and invest in our magazine to provide a more efficient and effective read for our subscribers and advertisers," said Fritz Nelson, VP and Publisher of Network Computing. "With so much information to relay, it becomes critical that our editorial content is more readily available to the IT experts held accountable for technology decisions. We feel this redesign creates a more seamless flow of information between our editorial staff and our readers."

In addition to the aesthetic changes, the redesign will also impact the magazine's layout by revising various editorial sections throughout the book. One notable change is Network Computing Incorporated (NWC, Inc.). A unique editorial concept, NWC, Inc., will serve as a real-world lab environment that integrates business applications, integration issues and deployment concerns, enabling readers to better manage common obstacles and make more strategic buying decisions.

Based on direct feedback from readers, the magazine also upgraded the Report Cards section that provides more insight into product ratings and evaluations. Additional changes include vendor viability charts and ROI analyzers, helping readers convince management to make sound technology investments.

The redesign will enhance Network Computing's ability to serve its readership of 220,000 IT managers and staff who are accountable for strategic technology purchase decisions. Specifically, it will enable the magazine to continue delivering comprehensive evaluation in a real-world environment through a focus on Technology Accountability: an editorial methodology that mirrors readers' technology evaluation and decision-making processes.

About Network Computing

Network Computing (http://www.networkcomputing.com/), published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In addition to the bi-weekly magazine, Network Computing provides a complete media platform including networkcomputing.com, Network Computing Research, and Network Computing Events. In 2002, NetworkComputing.com was named American Society of Business Publications Editors (ASBPE) Best 'Original Web Database' category for the Interactive Buyer's Guide and ranked Rob Preston 11th on Adweek's Technology Marketing Influencers Report "Hottest Tech Media editors" list.

About CMP Media LLC

CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Contact:
   Ted Birkhahn
   Peppercom
   (212) 931-6119
   tedb@peppercom.com

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SOURCE: CMP Media LLC

CONTACT: Ted Birkhahn, Peppercom, +1-212-931-6119, tedb@peppercom.com,
for CMP Media LLC

Web site: http://www.networkcomputing.com/
http://www.cmp.com/

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