CMP Media's Network Magazine Dominates in Reader Affinity and Spending Among The Most Influential Technology Buyers in Millward Brown's IntelliQuest CIMS v9.0

Oct 11, 2002

CMP Media's Network Magazine once again demonstrates its editorial strength and circulation quality in the latest Millward Brown IntelliQuest CIMS v9.0 Business Influencer Study. Network Magazine ranks #1 in reader affinity, average spending and plan to purchase in key product categories in the IS audience(1) -- the most powerful technology buyers surveyed.

Reader Affinity

Network Magazine provides compelling, technical analysis that high-level network IT professionals rely on each month to help them make critical product and technology decisions. A confirmation of this strong relationship with readers is Network Magazine's dominance in reader affinity across the IS audience in the network set(2), including:

  -- Read all or most of an average issue
  -- Examine ads closely or extremely closely
  -- Read 3 or 4 out of 4 issues.

  Buying Power

Ranking #1 in average spending among the IS audience, Network Magazine's IS audience on average is responsible for $1,024,151 in spending; surging past the average IS audience expenditure of $635,193. This win proves that Network Magazine is reaching the most powerful IS buyers in the network set.

"These results confirm that Network Magazine's consistent editorial content and position successfully self-select the biggest spenders in the IS audience," commented Network Magazine's Publisher Karla Johnson. "In its 16th year, Network Magazine continues to deliver the in-depth technical information its 200,000 subscribers worldwide need to deploy, maintain, and manage their networks."

Plan to Purchase

Network Magazine ranks #1 in composition of IS buyers who plan to purchase key networking products in the next 12 months, including(3):

  -- Wireless LANs
  -- Servers
  -- Diagnostic Test & Monitoring
  -- Utilities Software: Any Security Software and Anti-Virus Software
  -- Network Software
  -- Operating Systems

  Increase in Audience

Network Magazine also increased its average issue audience in the latest Millward Brown IntelliQuest survey, moving to the #2 average issue audience position in the networking set ahead of weekly Network World. This impressive accomplishment for monthly Network Magazine clearly validates its importance to business influencers purchasing technology products.

Millward Brown IntelliQuest CIMS v9.0 Business Influencer Study is an independent syndicated study that provides insight on technology buying trends and behavior patterns. This survey clearly identifies the IS audience as the most powerful buyers of technology products.

About Network Magazine

Network Magazine -- Where the Enterprise Meets the New Public Network -- provides in-depth technical analysis that helps IT buyers make critical purchasing decisions of networking products and services. For over 16 years, monthly Network Magazine has delivered Emerging Technology, Business Case, Product Focus and Strategies & Issues features to 200,000 readers worldwide.

About CMP Media

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

  (1) IS is defined as primary job function MIS/DP/IS/IT. The IS primary job
      function has the highest spending authority among the total business
      influencers surveyed. Plan to purchase rankings based on composition.
  (2) Network Magazine, Network Computing, and Network World
  (3) Runs based on composition

   For More Information, Please Contact:
   Amy Rouas                    Nicole Donegan
   Marketing Director           Research Manager

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CONTACT: Amy Rouas, Marketing Director of CMP Media LLC, +1-415-947-6354
or; or Nicole Donegan, Research Manager,,
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