InformationWeek, Network Computing and Optimize Magazines To Launch 'Government Enterprise'

New Editorial Product Will Address the Unique Information Technology Needs of the Public Sector

Nov 11, 2002

InformationWeek, the leading IT media brand, in conjunction with Network Computing and Optimize, today announced they will launch a new editorial product called "Government Enterprise" in March 2003. This new supplement to the three publications will address the distinctive needs of IT professionals in the federal, state and local governments.

"Government Enterprise" will offer news analysis, in-depth case studies, product testing and evaluation and groundbreaking research on the challenges specific to IT initiatives within all levels of government. The supplement will address issues common to both the public and private sectors, including privacy and cyber-security and will highlight examples of how the sectors are working together, providing readers with models for their own initiatives. Additionally, it will focus on individuals that drive innovation, change and progress in the public sector -- shaping debate, highlighting critical issues, and showcasing achievement and triumphs.

"Across all of our media brands, we are continually looking to innovate and invest to further provide value for our customers, be it our readers or media partners," said Michael Friedenberg, VP and publisher of InformationWeek. "Government is a growing sector that is experiencing significant investment. At the same time, public sector IT buyers are facing challenges and opportunities similar to those of their private sector counterparts. We have created 'Government Enterprise' to address the exciting opportunities in the public sector."

"Government Enterprise" will reach 47,000 qualified InformationWeek, Network Computing and Optimize Information Technology executives and managers in the public sector. A website and e-newsletter will launch concurrently with "Government Enterprise" in 2003.

About InformationWeek

InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. In 2002, InformationWeek was consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series.

About Network Computing

Network Computing ( published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In addition to the bi-weekly magazine, Network Computing provides a complete media platform including, Network Computing Research, and Network Computing Events. In 2002, was named American Society of Business Publications Editors (ASBPE) Best 'Original Web Database' category for the Interactive Buyer's Guide and ranked Rob Preston 11th on Adweek's Technology Marketing Influencers Report "Hottest Tech Media editors" list.

About Optimize

Optimize is a monthly journal serving 70,000 Business Technology Executives. Its mission is to develop the business skills of CIOs, CTOs, VPs of IS and technology-involved CXOs by providing business strategies and ideas that empower readers to proactively collaborate and drive discussions with business partners. Optimize contributors include such subject matter experts as Gary Hamel, Geoffrey Moore, Charles J. Ogletree, Jr., Howard Perlmutter, and C.K. Prahalad. Optimize was launched in November 2001. The Optimize Web site is located at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

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SOURCE: InformationWeek

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