InternetWeek Enhances Print and Online Content and Design; Helping IT and Corporate Managers Deliver E-Business Results

PRNewswire
MANHASSET, N.Y.
Nov 30, 1999

CMP Media's InternetWeek, the source for IT and corporate managers applying Internet technologies and strategies to transform their businesses, announced today that it is enhancing the content and design of both its print and online media to help its audience deliver e-business results.

On September 17, InternetWeek will unveil three new editorial sections and a new tabloid trim size with a refreshed design. InternetWeek will also launch an updated web site featuring a new layout and enriched content. These enhancements are a result of InternetWeek's ongoing efforts to provide critical information to today's IT and corporate managers driving e-business initiatives.

With the new editorial sections, InternetWeek strengthens its emphasis on the 'why' and 'how' of delivering e-business results. The three new sections-Serving Customers, Integrating Suppliers, and Managing the Enterprise-reflect InternetWeek's readers' biggest opportunities for increasing productivity, opening new markets, and driving revenue. In addition, Research & Analysis, a new research section, will be launched. This section is designed to help IT and corporate managers understand the market dynamics of successful business transformation.

"We have recently conducted extensive research and found that our readers want to be able to quickly scan for relevant articles that will help them deliver measurable results-thus our design refresh," said Rob Preston, editor in chief of InternetWeek. In response to reader feedback, InternetWeek will also update its trim size, moving to a 10x12 tabloid newspaper, a smaller size that is easier for IT professionals to read and fit into their briefcases.

InternetWeek also announced that InternetWeek Online will be revitalized and the content reorganized to better serve information needs of IT buyers. Content on InternetWeek.com will be oriented around five major pillars:

   *  News -- Breaking news;
   *  Case Studies-Roadmaps to success for companies demonstrating the "dos
      and don'ts" of business transformation;
   *  Technology -- Technology resource centers and product reviews;
   *  Research -- Editorial research with interactive features and charts;
   *  Community-Transformation Today community site where IT and corporate
      managers voice their challenges with business transformation.

The look and feel of InternetWeek.com will be redesigned to ease site navigation and improve performance.

"InternetWeek's IT audience is required to deliver results in a shorter timeframe than ever before. We're making these changes to give them easier access to the critical information they need so that they can successfully drive key Internet initiatives through their organizations," said Patricia Schnaidt, vice president and publisher of InternetWeek.

InternetWeek

CMP Media's InternetWeek http://www.internetweek.com/ is the news and analysis source for 275,000 IT and corporate managers applying Internet technologies and strategies to transform their businesses. With a history of innovation and thought leadership, InternetWeek is the only newspaper with an Internet/IT editorial focus-meeting the informational needs for Transformation Agents charged with building e-businesses and driving business to survive in today's competitive marketplace. According to the most recent Simmons and IntelliQuest readership studies, InternetWeek delivers the most powerful audience-it is the best-read and maintains the highest reader loyalty of all newspapers in its category.

CMP Media LLC

CMP Media LLC, http://www.cmp.com/, is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, tradeshows and conferences, custom publishing, testing and consulting.

    Contact:
    Jacqueline Kiarie
    CMP Media LLC
    InternetWeek
    415-538-8980
    jkiarie@cmp.com

    Erin Brown
    Horn Group
    781-356-7141
    ebrown@horngroup.com

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SOURCE: CMP Media LLC

Contact: Jacqueline Kiarie of CMP Media LLC, InternetWeek, +1-415-538-8980 jkiarie@cmp.com; or Erin Brown of Horn Group, +1-781-356-7141, ebrown@horngroup.com, for CMP Media LLC, InternetWeek

Web site: http://www.cmp.com/


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