CM Magazine Awards Circulation Excellence Honors to Optimize

The 2003 CM Circulation Excellence Awards -- the magazine publishing industry's leading strategic circulation awards -- honored Optimize with two gold awards for outstanding performance in circulation marketing and management at a luncheon this week at the New York Hilton.

Optimize received an award for overall circulation excellence in the launch category based on the publication's comprehensive initial audit report; direct mail response and creativity; effective cross promotions; and delivering on all of its launch promises -- including reaching an audience of more CIOs, CTOs and VPs of IS than any other competitive publication.(1) In addition, Optimize was chosen as a gold award winner for most effective use of the Internet for circulation marketing.

"This recognition underlines Optimize's commitment to a stringent and meticulous audience development strategy," said Scott Vaughan, publisher of Optimize. "The ability to deliver a large number of qualified C-level executives has been driven by CIOs quickly gravitating to Optimize's editorial product which uniquely recognizes the rapidly-changing, business-focused role of today's CIO."

About Optimize -- Business Strategy & Execution for CIOs

Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with innovative business strategies and ways to apply them within their organization. The publication features subject matter experts who share business ideas and strategies across key disciplines -- such as business management, business leadership, customer relationships, ROI, finance, and corporate culture -- required for CIOs to execute inside and outside their organizations. Optimize was launched in November 2001 and has since received two Circulation Excellence awards from Circulation Management Magazine. The Optimize Web site is located at www.optimizemag.com.

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About Circulation Management

Circulation Management is the monthly magazine providing the magazine publishing industry's most comprehensive and authoritative coverage of strategic trends and ongoing developments affecting consumer and B-to-B circulation management.

(1) Optimize Magazine's CIOs Include: CIO, CTO, Executive/Sr. VP/VP of IS/IT/Networking/Communication/E-Business/E-Commerce/Networking/ Telecommunications/Engineering/Systems Dev./Services/Line of Business Technology Executives. CIO Magazine's CIOs include: CIO, CTO, VP of IS/MIS/DP/Communications/Networking. CIO Insight Magazine's include: CIO, CTO, VP of IT/IS/MIS/Communications/Networking/Internet/Interactive/E-Commerce/VP. Competitive Set Includes: CIO Insight and CIO Magazine

Source: Optimize December 2002 BPA Audit Report, CIO Magazine June 2002 BPA Statement (December 2002 Data Not Available), CIO Insight June 2002 Audit Report (December 2002 Data Not Available)

   Contact
   Tricia Hoban
   Peppercom
   (212) 931-6171
   thoban@peppercom.com

SOURCE: CMP Media LLC

CONTACT: Tricia Hoban of Peppercom, +1-212-931-6171,
thoban@peppercom.com, for CMP Media LLC

Web site: http://www.optimizemag.com/