CMP Media's Network Computing Announces Launch of The Network Computing Enterprise Architecture Group
Expanded Media Platform to Provide Horizontal and Vertical Access To 570,0001 Technology Experts
CMP Media's Network Computing, the publication For IT, By IT, announced today that it has strengthened its media platform with the launch of the Network Computing Enterprise Architecture Group. The expansion of the Network Computing media brand began earlier this year with the incorporation of Network Magazine, and this fall, continued with the launches of Secure Enterprise and Storage Pipeline magazines. Today, Network Computing extended its brand further with the addition of two CMP sister publications -- Intelligent Enterprise, which focuses on application architecture, and Transform, which addresses the corporate content market.
In today's dynamic marketplace, there is more pressure than ever for Technology Professionals to buy, build and deploy the best technologies for strategic advantage. Vendors must not only target and message to a broad group of IT decision-makers accountable for technology purchases across their enterprises, but also to IT and Business professionals who specialize and focus on key technologies their organizations rely upon.
"Network Computing's Enterprise Architecture Group provides our marketing partners with a cohesive and integrated way to connect with crucial technology decision-makers at different points in their organizations, and along the different stages of the IT purchase process," said Fritz Nelson, VP/Group Publisher, Network Computing's Enterprise Architecture Group. "Each one of these publications reaches a specific group of technology-charged individuals -- from the people who are held accountable for all technology purchases across their organizations, to those who focus specifically on the architecture of their applications or network infrastructure, to those who have an even deeper objective to manage, protect and deliver the critical assets of their business."
The Network Computing Enterprise Architecture Group targets the hottest technology markets from data analytics to enterprise content management to security to storage -- aggregating and segmenting those audiences for both breadth and depth. The new media group provides technology vendors with targeted and efficient reach to 570,000(1) Technology Experts at critical technology-centric businesses across the nation.
-- Network Computing will serve as the flagship publication of the Group, reaching 220,000 IT/Networking decision-makers held accountable for strategic buying decisions across the entire technology spectrum. * Intelligent Enterprise focuses on business application architecture strategy for 80,000 Business and IT professionals. * Network Magazine focuses on network infrastructure architecture strategy for 125,000 Network Executives. * Secure Enterprise focuses on protecting and maintaining the integrity of critical assets for 45,000 security-focused buyers. * Storage Pipeline focuses on the storage and management of critical assets for 45,000 storage-focused buyers. * Transform focuses on the organization and delivery of critical assets for 54,500 content and collaboration-focused buyers.
2003 has been a year of momentum and growth for Network Computing. According to the Technology Advertising and Branding Report (TABR, 10/03), Network Computing has experienced at lift of 12% in advertising pages versus 2002 year-to-date. Network Computing has also been recently lauded by ASPBE with four editorial excellence awards -- and just this week awarded a Silver Ozzie Award for Best Technology Publication. Network Computing was also recognized by its readers as the best-read IT/Networking publication by IS(2) in the newly released IntelliQuest CIMS v10.0 readership study.
About Network Computing
For IT, By IT, Network Computing (http://www.networkcomputing.com/), published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In 2003, Network Computing won a total of four awards from the American Society of Business Publications Editors (ASBPE), including a national award in the Best Technical Article category.
About CMP Media LLC
CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.
Publisher's Own Data, Duplicated Reach, 10/03 IntelliQuest CIMS v10.0, PJF IS With CIO/VP IS, Compared to Network World. (1) Publisher's Own Data, Duplicated Reach, 10/03 (2) IntelliQuest CIMS v10.0, PJF IS With CIO/VP IS, Compared to Network World. For more information: Winnie Ng-Schuchman Associate Publisher, Marketing 516-562-5982 [email protected]
SOURCE: CMP Media LLC
CONTACT: Winnie Ng-Schuchman, Associate Publisher, Marketing of CMP