CMP Media's InformationWeek and Optimize Magazines to Launch 'Healthcare Enterprise'New Publication Will Reach the Healthcare Industry's Most Powerful IT Decision-MakersPRNewswire-FirstCall InformationWeek, the leading IT media brand, in conjunction with Optimize, today announced that it will launch a new editorial publication called "Healthcare Enterprise" in November 2003. This new quarterly publication will address the unique needs of 20,400 IT professionals in the healthcare industry and is an integral component of InformationWeek's Media Network. InformationWeek's Media Network consists of Optimize, as well as its Vertical Industry Network publications; Bank Systems and Technology, Insurance and Technology and Wall Street and Technology, Government Enterprise and now, Healthcare Enterprise. Further strengthening InformationWeek's Media Network with the introduction of "Healthcare Enterprise", this integration leverages the experience and expertise of InformationWeek, Optimize, and the existing vertical industry brands. InformationWeek's new portfolio of horizontal and vertical media brands provides technology vendors and marketers with an integrated, targeted, efficient reach to over 640,000 of the most influential Business Technology buyers in the nation. "Healthcare Enterprise" will deliver one-of-a-kind insight, information and knowledge, on the challenges specific to IT initiatives within the healthcare industry. It will offer big-picture analysis of healthcare issues such as increased competition, government regulations, and watchdog groups and provide a model for healthcare companies on how to aggressively use technology to tackle a formidable list of issues, including compliance with the Health Insurance Portability and Accounting Act (HIPAA) policies, a nationwide shortage of nurses, and spiraling operational costs. "Healthcare Enterprise's" goal is to help healthcare innovators effectively deal with challenges by learning how to utilize IT to optimize processes, reduce mistakes, improve supply chain efficiency and to advance medical technology. "Healthcare Enterprise" will reach 20,400 qualified healthcare IT decision-makers(1), including 100% of the healthcare companies listed on the Fortune 1000(2). "Business innovation driven by technology is the theme of all of our work at InformationWeek, so it's only natural that we would bring that focus to the healthcare industry," said Michael Friedenberg, VP and publisher of InformationWeek. "As the leader in business technology media, we're uniquely qualified to offer the kind of news, research and analysis Healthcare Innovators need to make strategic decisions, decisions which our entire healthcare system depends upon." (1) Qualified InformationWeek and Optimize recipients (2) Publisher's Own Data 6/03 About InformationWeek InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including www.informationweek.com, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In May 2003 in conjunction with Optimize, InformationWeek launched its Media Network. The Media Network consists of Optimize, Government Enterprise and Healthcare Enterprise, as well as its Vertical Industry Network publications -- Bank Systems and Technology, Insurance and Technology and Wall Street and Technology. InformationWeek is consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, BtoB Magazine's annual Media Power 50, as well as awards from ASBPE. About CMP Media LLC CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. Contact: Tricia Hoban Peppercom (212) 931-6171 thoban@peppercom.com SOURCE: CMP Media LLC CONTACT: Tricia Hoban of Peppercom, +1-212-931-6171, Web site: http://www.informationweek.com/ |