CMP Media's InformationWeek, InternetWeek and Network Computing Dominate Competition in Reach and Readership
Newly Released IntelliQuest CIMS Business Influencer v8.0 Study Confirms Publications' Leadership in Their Market Segments
CMP Media's Business Technology Group's (BTG) investment in industry-leading editorial quality and audience development continues to result in the most powerful technology buying audiences. According to the newly released IntelliQuest Computer Industry Media Study (CIMS), Business Study, InformationWeek, InternetWeek and Network Computing rank #1 in their respective competitive sets in providing reach to the most powerful buying audience segment with purchase influence spanning multiple products. (1)
IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 52.6 million purchase influencer universe, the study identifies a core business technology buying audience of 2.6 million IS (information systems) professionals(2) -- the individuals who are charged with leading the technology purchase process for a wide variety of products and services in corporate America today.
The study confirms that this IS target is the most powerful audience segment studied, with each individual spending an average of $720,000 annually on technology products and services. In comparison, the entire study's average influencer spends $226K(3). This IS target also leads all other segments studied in average spending for the majority of the major product categories.(4)
Marketing Challenge: Efficiently Reaching the Most Powerful Buyers
Technology vendors are challenged with reaching the most influential and powerful individuals in an effective and efficient manner, especially in the current economic climate. Reaching the influential IS target is paramount for today's technology companies.
CMP Media's Business Technology Group delivers this audience. InformationWeek, InternetWeek and Network Computing reach more of this most powerful audience than any competitor in their market segments individually and provide the most efficient way to reach them as a portfolio.
IS Publications Average Issue IS Rank Audience(5) InformationWeek 564,000 1 InfoWorld 428,000 2 Computerworld 400,000 3 CIO 280,000 4 eWeek 235,000 5 Networking Publications Average Issue IS Rank Audience Network Computing 339,000 1 Network World 300,000 2 Internet Publications Average Issue IS Rank Audience InternetWeek 295,000 1 Interactive Week 164,000 2
The CMP Media BTG portfolio delivers the most efficient combination of unduplicated reach and frequency when compared to a schedule of equal insertions in IDG's four and Ziff Davis' two IS/networking publications. This comparison is done with a typical flight, across core IS buyers, of 36x insertions6. (Gross Rating Points equals Reach percentage multiplied by Average Frequency).
CMP Media BTG: IDG: Ziff Davis: InformationWeek (12x) CIO (9x) eWeek (18 x) InternetWeek (12x) Computerworld (9x) InteractiveWeek (18x) Network Computing (12x) InfoWorld (9x) Network World (9x) Total insertions: 36 Total insertions: 36 Total insertions: 36 Total GRP: 549 Total GRP: 484 Total GRP: 274 Investment in Editorial Quality and Audience Development Delivers
"Our commitment to our reader-customer has once again resulted in a strong performance in the CIMS Study. This year's results, coupled with our consistently outstanding performance over the last few years, provides additional validation that we deliver the most powerful business technology buyers in the market, said Adam K. Marder, President of the Business Technology Group. "We are continuing to invest in the editorial quality and circulation strategies which result in the readership responsible for these stellar results."
About CMP Media
CMP Media LLC (http://www.cmp.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.
1. IS: Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT (65422!64766) 2. See note 1. 3. Average total spending based (NUMV(13[18-25]:AZ)). 4. IS has the highest average spending for Systems, Desktop PC/Workstation, Handheld devices, Peripherals, Data storage/backup, Networking, Telecommunications, and Service and support, when compared to: Other IT ((65413!65414!65419!65410!65423!65427!6476X)&'(65422!64766), CXOs (64761!64762!64763!64764!64765)&'(65413!65414!65419!65410! 65423!65427!6476X!65422!64766), Department managers (64767!64768)&'(65413!65414!65419!65410!65423!65427!6476X! 65422!64766), and Other end users (64769!64760!6476Y!64771!64772!64773!64774)&' (65413!65414!65419!65410!65423!65427!6476X!65422!64766). 5. See note 1. 6. Reach and frequency analysis computed using IMS software, IMS Modal method. For more information: Amy Doherty, Director of Business Technology Research, 781-839-1268 [email protected]
SOURCE: CMP Media LLC
Contact: Amy Doherty, Director of Business Technology Research of CMP
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