CMP Media's InformationWeek, InternetWeek and Network Computing Dominate Competition in Reach and Readership

Newly Released IntelliQuest CIMS Business Influencer v8.0 Study Confirms Publications' Leadership in Their Market Segments

Oct 8, 2001

CMP Media's Business Technology Group's (BTG) investment in industry-leading editorial quality and audience development continues to result in the most powerful technology buying audiences. According to the newly released IntelliQuest Computer Industry Media Study (CIMS), Business Study, InformationWeek, InternetWeek and Network Computing rank #1 in their respective competitive sets in providing reach to the most powerful buying audience segment with purchase influence spanning multiple products. (1)

IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 52.6 million purchase influencer universe, the study identifies a core business technology buying audience of 2.6 million IS (information systems) professionals(2) -- the individuals who are charged with leading the technology purchase process for a wide variety of products and services in corporate America today.

The study confirms that this IS target is the most powerful audience segment studied, with each individual spending an average of $720,000 annually on technology products and services. In comparison, the entire study's average influencer spends $226K(3). This IS target also leads all other segments studied in average spending for the majority of the major product categories.(4)

Marketing Challenge: Efficiently Reaching the Most Powerful Buyers

Technology vendors are challenged with reaching the most influential and powerful individuals in an effective and efficient manner, especially in the current economic climate. Reaching the influential IS target is paramount for today's technology companies.

CMP Media's Business Technology Group delivers this audience. InformationWeek, InternetWeek and Network Computing reach more of this most powerful audience than any competitor in their market segments individually and provide the most efficient way to reach them as a portfolio.

   IS Publications             Average Issue IS        Rank

  InformationWeek                 564,000               1
  InfoWorld                       428,000               2
  Computerworld                   400,000               3
  CIO                             280,000               4
  eWeek                           235,000               5

   Networking Publications   Average Issue IS          Rank

  Network Computing               339,000               1
  Network World                   300,000               2

   Internet Publications     Average Issue IS          Rank

  InternetWeek                    295,000               1
  Interactive Week                164,000               2

The CMP Media BTG portfolio delivers the most efficient combination of unduplicated reach and frequency when compared to a schedule of equal insertions in IDG's four and Ziff Davis' two IS/networking publications. This comparison is done with a typical flight, across core IS buyers, of 36x insertions6. (Gross Rating Points equals Reach percentage multiplied by Average Frequency).

      CMP Media BTG:               IDG:                 Ziff Davis:
    InformationWeek (12x)       CIO (9x)               eWeek (18 x)
    InternetWeek (12x)          Computerworld (9x)     InteractiveWeek (18x)
    Network Computing (12x)     InfoWorld (9x)
                                Network World (9x)

    Total insertions: 36        Total insertions: 36   Total insertions: 36
    Total GRP: 549              Total GRP: 484         Total GRP: 274

  Investment in Editorial Quality and Audience Development Delivers

"Our commitment to our reader-customer has once again resulted in a strong performance in the CIMS Study. This year's results, coupled with our consistently outstanding performance over the last few years, provides additional validation that we deliver the most powerful business technology buyers in the market, said Adam K. Marder, President of the Business Technology Group. "We are continuing to invest in the editorial quality and circulation strategies which result in the readership responsible for these stellar results."

About CMP Media

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

   1.  IS: Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS,
       IT (65422!64766)
   2.  See note 1.
   3.  Average total spending based (NUMV(13[18-25]:AZ)).
   4.  IS has the highest average spending for Systems, Desktop
       PC/Workstation, Handheld devices, Peripherals, Data storage/backup,
       Networking, Telecommunications, and Service and support, when
       compared to:
              Other IT
              Department managers
              65422!64766), and
              Other end users (64769!64760!6476Y!64771!64772!64773!64774)&'
   5.  See note 1.
   6.  Reach and frequency analysis computed using IMS software, IMS Modal

   For more information:
   Amy Doherty,
   Director of Business Technology Research,



Contact: Amy Doherty, Director of Business Technology Research of CMP
Media LLC, +1-781-839-1268,


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