Research Indicates the Industry's Most Experienced Software Developers are Increasingly Focusing on Software Architecture and Business Issues

CMP Media LLC has recently released results of a major study of the Master Software Builders and Architects who subscribe to Dr. Dobb's Journal. This study shows a definitive correlation between software development professionals who have broad knowledge and technical expertise and their involvement in determining software architectures, identifying business requirements, and directing major software purchases. Conducted by the independent research firm, Decipher Incorporated, key findings follow:

Knowledge and Expertise:
  -- On average, respondents use 9 operating systems and 14 programming
     languages
  -- On average, respondents have been programming for 16 years
  -- 84% consider themselves advanced to expert-level software professionals
  -- Two-thirds have management involvement

  Job Functions, Influence, and Purchasing Involvement:
  -- 93% design/architect software
  -- 92% develop/code
  -- More than half initiate software projects and nearly two-thirds
     identify the need for software projects
  -- Nearly two-thirds collaborate on setting business requirements
  -- Half make technical recommendations to executive or C-level management
  -- 9 out of 10 are directly involved in purchasing software development
     tools

"Each month, more than 120,000 Master Software Builders and Architects turn to Dr. Dobb's Journal, and another 250,000 turn to DDJ.com, to see the latest techniques in software architecture and development and to see how industry experts solve important software problems," stated Jonathan Erickson, editor-in-chief of Dr. Dobb's Journal.

"The study indicates that the most senior developers use whatever language and platform is best suited to each of their projects," stated Dr. Dobb's Publisher Michael Goodman. "The study also indicates that these expert developers most highly value the advice and recommendations of peers. Dr. Dobb's Journal is the only publication that focuses on all languages and platforms, and publishes in-depth articles from the world's leading developers. It's no wonder that Dr. Dobb's Journal is the most broadly circulated developer's magazine in print, and that it consistently is rated the best and most valued magazine by developers."

About Dr. Dobb's Journal

Since 1976, the award-winning magazine, Dr. Dobb's Journal, has been the only magazine to cover cross-platform business-systems development in serious depth. The Dr. Dobb's family of products (Dr. Dobb's Journal, DDJ.com and various ancillary products, such as e-zines, Webinars, etc.) is developed exclusively for the industry's most advanced and experienced software development professionals, and provides advanced tools and techniques using relevant, real-world solutions. This approach attracts and delivers the Master Software Builders and Architects who are involved in designing and building software strategies for their organizations.

About CMP Media

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

Contact:
   Jessica Marty
   CMP Media LLC
   916-782-7572
   jmarty@cmp.com

SOURCE: Dr. Dobb's Journal

CONTACT: Jessica Marty of CMP Media LLC, +1-916-782-7572 or
jmarty@cmp.com

Web site: http://www.ddj.com/