CMP Media's Network Computing and Network Magazine Dominate in Coverage and Composition Among the Most Powerful Audience of Technology Buyers

Newly Released IntelliQuest CIMS Business Influencer v10.0 Study Results Proves that Pair's Delivery of Technology Accountable Professionals Second to None

PRNewswire-FirstCall
MANHASSET, N.Y.
Oct 17, 2003

CMP Media's Network Computing ranked No. 1 in the IT/Networking category (1) in reach and readership to the most powerful technology buyers studied in the just released IntelliQuest Computer Industry Media Study (CIMS) v10.0. The study also revealed that its sister publication, Network Magazine, leads its closest competitor in composition, and delivers a strong and loyal readership base comprised of architecturally-focused buyers.

"Network Computing and Network Magazine's outstanding performance in the study is the result of our continued investment in delivering quality editorial to our reader customers, and our deep dedication to delivering the most powerful audiences to our advertising customers," said Fritz Nelson, VP/Group Publisher, Network Computing and Network Magazine. "These results are further proof that our steadfast editorial mission of focusing on Technology Accountability is unparalleled in the IT/Networking market."

Network Computing No. 1 in its Competitive Set

For 10 straight years, Network Computing continues to lead Network World in Average Issue Audience, delivering 353,021 of the highly-coveted IS target(2). The IntelliQuest CIMS business study revealed that the IS target is the most powerful audience segment studied, with each individual in this group spending an average of $885,000 annually on technology products and services(3). In comparison, the entire study's average influencer spends $188K(4).

Network Computing also delivers more coverage of IS professionals personally involved in the purchase of core technologies(5), including Business Applications, Mobile and Wireless Technologies, Network and Systems Management, Network Infrastructure Technologies, PCs/Workstations/Peripherals, Security, Services, and Storage Technologies and Servers. Additionally, Network Computing has greater reach to technology buyers with high purchase authority -- those who plan to spend $500,000 or more on all IT products and services(6).

Study results also validate Network Computing's strong relationship with its readers, demonstrated through its dominance in reader affinity.

                                         Network Computing     Network World
  Read 3 or 4 out of 4 issues                 244,422             205,911
  Examine ads closely or extremely closely    211,652             185,379
  Read 75% or more of an average issue        178,498             146,266

These results are further proof that Network Computing's delivery of in-depth technology analysis, written for IT, by IT professionals resonates with its reader customers. Advertising support is also experiencing great momentum -- according to the Technology Advertising and Branding Report (TABR, 10/03), Network Computing has experienced at lift of 12% in advertising pages versus 2002.

Network Magazine Delivers High-Quality Composition to Technology Marketers

Network Magazine, Technology Architectures for the 21st Century, is comprised of a greater percentage than its closest competitor of IS professionals involved in architectural decisions -- those who are personally involved in the purchase of Network Infrastructure Technologies, Services, Storage Technologies and Servers, Mobile and Wireless, Security and Digital Convergence(7).

Network Magazine also delivers greater reader affinity than Network World, with a higher concentration of IS professionals who:

                                          Network Magazine     Network World
  Read 3 or 4 out of 4 issues                  69%                62%
  Examine ads closely or extremely closely     60%                55%
  Read 75% or more of an average issue         48%                44%

Network Computing and Network Magazine Buy Delivers Both Coverage and Composition of the Powerful IS Target

When comparing a combined schedule of Network Computing and Network Magazine with Network World, the superior reach and lower cost of CMP's IT/Networking publications is evident.

  Fewer Insertions Deliver Greater Reach and Lower Cost(8):

                  1 Month            3 Months              6 Months
           Network    Network    Network    Network    Network    Network
           Computing: World:     Computing: World:     Computing: World:
  Schedule: 2          4          6          12         12         24
           insertions insertions insertions insertions insertions insertions

           Network               Network               Network
           Magazine:             Magazine:             Magazine:
           1                     3                     6
           insertions            insertions            insertions
  Net      543,000     521,000    698,000    658,000    791,000    739,000
  reach:
  Total    $84,521    $163,280   $252,705   $477,900   $487,080   $922,920
  cost:

IntelliQuest CIMS is an independent syndicated study that provides insight into the reading and buying habits of technology influencers. Of the 50 million purchase influencer universe, the study identifies a core Business Technology buying audience of which this year comprises 2.34 million IS (information systems) professionals(9).

About Network Computing

For IT, By IT, Network Computing (http://www.networkcomputing.com/), published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In 2003, Network Computing won a total of four awards from the American Society of Business Publications Editors (ASBPE), including a national award in the Best Technical Article category.

About Network Magazine

For 17 years, Network Magazine has provided in-depth technical analysis that helps Network IT Buyers make informed architectural decisions. Widely recognized for its editorial excellence, Network Magazine was awarded the 2003 Maggie Award for Best Computer/Trade publication and a 2003 Jesse H. Neal award for best regularly featured column. Network Magazine is published monthly by CMP Media LLC and can be viewed online at www.networkmagazine.com.

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

(1) IT/Networking category = Network Computing, Network Magazine and Network World

(2) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT (65422!64766). In IQ CIMS v1.0, IS = Primary Job Function MIS/DP/IS/IT (39130)

(3) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT (65422!64766). IS has the highest average spending for all products (NUMV(13[18-25]:AZ)) when compared to: Other IT ((65413!65414!65419!65410!65423!65427!6476X)&'(65422!64766), CXOs (64761!64762!64763!64764!64765)&'(65413!65414!65419!65410! 65423!65427!6476X!65422!64766), Department managers (64767!64768)&'(65413!65414!65419!65410!65423!65427!6476X!65422!64766), and Other end users (64769!64760!6476Y!64771!64772!64773!64774)&' (65413!65414!65419!65410!65423!65427!6476X!65422!64766)

(4) Average total spending (NUMV(13[18-25]:AZ))

(5) Coverage of IS (Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT (65422!64766)) involved in purchasing: PCs/Workstations/Peripherals (((1762X)!(1779X)!(3919X)!(42577))!((42057)!(3906X)!(1445X)!(1464X))&'((42570) !(42050)); Mobile & Wireless Technologies ((1808X)!(35211)!(50152)!(42570))!((1474X)!(33471)!(49132)!(42050)); Storage Technologies & Servers (29061!29062!27494!3418X!35201!35219!35210!35202!35203!35207!35209!36785!37289 ); Business Applications (29061!29062!27494!3418X!35201!35219!35210!35202!35203!35207!35209!36785!37289 )!(28301!28302!27484!3324X!33461!33479!33470!33462!33463!33467!33469!34025!340 89); Security (29063!27491!27492!27493!27496!50165)!(49145!28303!27481!27482!27483!27486); Network & Systems Management (27495!29066!35204!35205!35206!35208)!(27485!28306!33464!33465!33466!33468); Network Infrastructure Technologies (35213!35214!50151!50153!50154!50155!50156!50157!50158!50159!50150!5015X!5015Y !50161!50162!50163!50164!50166!50167!50168!50169!50171)!(33473!33474!49131!491 33!49134!49135!49136!49137!49138!49139!49130!4913X!4913Y!49141!49142!49143!491 44!49146!49147!49148!49149!49151); Services (61441!61440!61454!61462!61468)!(58801!58800!59014!59022!59028)

(6) Respondents who plan to spend $500,000 or more on all products surveyed including services (1318[00500000-99999999]).

(7) Composition of IS (Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT (65422!64766)) involved in purchasing: Mobile & Wireless Technologies ((1808X)!(35211)!(50152)!(42570))!((1474X)!(33471)!(49132)!(42050)); Storage Technologies & Servers (29061!29062!27494!3418X!35201!35219!35210!35202!35203!35207 !35209!36785!37289); Security (29063!27491!27492!27493!27496!50165)!(49145!28303!27481!27482!27483!27486); Digital Convergence (35200!3520X!3520Y!35212!5016X!5016Y!5523X)!(33460!3346X!3346Y!33472!4914X!491 4Y!5505X) Network Infrastructure Technologies (35213!35214!50151!50153!50154!50155!50156!50157!50158!50159!50150!5015X!5015Y !50161!50162!50163!50164!50166!50167!50168!50169!50171)!(33473!33474!49131!491 33!49134!49135!49136!49137!49138!49139!49130!4913X!4913Y!49141!49142!49143!491 44!49146!49147!49148!49149!49151); Services (61441!61440!61454!61462!61468)!(58801!58800!59014!59022!59028)

(8) Across target of IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT

(9) IS = Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS, IT

   For more information:
   Amy Doherty,
   Director of Business Technology Research,
   781-839-1268
   adoherty@cmp.com

SOURCE: CMP Media LLC

CONTACT: Amy Doherty, Director of Business Technology Research of CMP
Media LLC, +1-781-839-1268, adoherty@cmp.com

Web site: http://www.cmp.com/
http://www.networkmagazine.com/
http://www.networkcomputing.com/

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