InformationWeek Dominates in Reach and Readership Among the Most Powerful Audience of Business Technology Buyers

Results of Readership Study Validate InformationWeek's Superior Editorial, Circulation and Marketing Strategies

Oct 9, 2001

For the 4th straight year, CMP Media's InformationWeek Magazine ranked No. 1 in reach and readership among the most powerful business technology buyers studied in the IntelliQuest Computer Industry Media Study (CIMS) v8.0 released last week. InformationWeek's extraordinary performance in the study is reflective of the leading IT media brand's commitment to innovation and investment across its media platform of editorially-driven products.

   #1 in Reach to IS/CIO/VP of IS(1)
   IS Publications    IS Audience     Rank   IS Management  Rank
   InformationWeek      564,000        1        372,000      1
   InfoWorld            428,000        2        264,000      3
   Computerworld        400,000        3        266,000      2
   CIO                  280,000        4        225,000      4
   eWeek                235,000        5        149,000      5

  #1 in Reader Affinity

IntelliQuest also reports that InformationWeek outperforms its competitive set in Reader Affinity -- one of the most critical accolades sought by media brands. The study showed InformationWeek has more readers reading 3 or 4 out of every 4 issues, reading 75% or more of the issue, and reading ads very or extremely closely. Reader Affinity is the direct result of consistent, relevant, high-quality editorial and a sound audience development strategy. InformationWeek has long been a reliable and influential resource, delivering the unique editorial perspective of achieving business innovation powered by technology to its readers.

Delivering the Nation's Most Powerful Business Technology Buyers

InformationWeek's compelling editorial has attracted the most influential buying audience in businesses across the country. IntelliQuest's study reveals that the average IS InformationWeek reader spends $1,134,800 annually on technology products and services -- the average IS respondent spends $720,000.(2)

InformationWeek also leads all IS titles in reach to respondents involved in the purchase process -- from determining need to purchase, features needed, specifying products and where to buy them, recommending brands, all the way to final authorization/approval. Additionally, InformationWeek delivers the greatest reach to IS across all of the five major technology product categories studied, including systems, software, services, networking and peripherals.

"This most recent recognition from IntelliQuest validates InformationWeek's leadership role as the most trusted source of information for both business technology buyers and sellers. Our commitment to excellence and innovation across our media platform has made us the preferred source of information for business technology companies," said Michael Friedenberg, VP and Publisher of InformationWeek. "As IT purchases continue to be scrutinized for ROI in the current economy, the value provided by InformationWeek's in-depth analysis of business technology trends and issues is even more critical to our core reader base of IT decision-makers."

IntelliQuest CIMS is an independent syndicated study that examines the technology purchasing and media consumption habits of 52.6 million business influencers. The study reveals a core business technology buying audience of 2.6 million IS (information systems)(3) professionals -- a powerful audience segment that outspends the study's average by more than 300%. Individuals in this desirable target spend an average of $720,000 annually on technology products and services, while the study's average influencer spends $226,000.(4)

About InformationWeek

InformationWeek helps the people who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conferences for business and technology executives and InformationWeek Daily, an e-mail news service. In May 2001, InformationWeek was named one of the nation's Top 10 B2B Media Powerhouses by Advertising Age's B2B. In November 2001, CMP Media's InformationWeek will debut the new monthly magazine Optimize, which offers groundbreaking insight into new business technology theories, strategies and ideas for the evolving needs of today's business technology executive.

About CMP Media LLC

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

   1.  IS: Primary Job Function MIS/DP/IS/IT or Job Title CIO/VP of MIS, IS,
       IT (65422!64766)
   2.  Average total spending of IS: Primary Job Function MIS/DP/IS/IT or
       Job Title CIO/VP (NUMV(13[18-25]:AZ)).
   3.  See note 1.
   4.  Average total spending based (NUMV(13[18-25]:AZ))

   Jackie Kolek,

   Tricia Hoban,



Contact: Jackie Kolek, +1-212-931-6166,, or Tricia
Hoban, +1-212-931-6171,, both of PepperCom, for CMP Media