CMP Media's Intelligent Enterprise Publishes Business Intelligence Product Guide Uniquely Focused on Real-World Requirements of Strategic Decision Makers

Landmark new Methodology for Evaluating BI Software Solutions is The Centerpiece of Special 'BI Technology Annual' Issue

Oct 4, 2001

Intelligent Enterprise, the only publication focused exclusively on IT's most important function -- unlocking the value of collected business information -- today released its highly anticipated Business Intelligence (BI) Technology Annual. As the first publication devoted to strategic business applications that provide insight and visibility in order to drive profitability, Intelligent Enterprise shows organizations how to use technology to collect, store, analyze, and act on information for competitive advantage. Every year, Intelligent Enterprise dedicates an entire issue to the Business Intelligent market, responding to its readers' high interest in solutions that help them leverage corporate data across the enterprise.

"Many business and IT projects are at risk because they don't use a methodology to select BI software," writes Mark Smith, president and founder of Full Circle Strategies and contributing editor to Intelligent Enterprise. As author of the lead article, Smith shows readers how to match business goals and real-world requirements with the right software -- a critical first step towards leveraging information, improving productivity, and gaining efficiencies in business processes throughout their organizations.

Intelligent Enterprise's Strategic Assessment Guide for BI Products -- an extensive product evaluation chart executed by BI industry expert Smith and Intelligent Enterprise's editors -- accompanies the lead feature and will become a critical, ongoing addition to the publication's Web site, "This buyers' guide is the first of its kind in that it includes an explicit methodology for evaluating BI software," said Justin Kestelyn, Editor-in-Chief of Intelligent Enterprise. "Traditionally, such so-called 'guides' provide no more information than what you'd find on a vendor's price list. In contrast, our guide offers a pragmatic methodology for identifying business goals, mapping those goals to product capabilities, and then evaluating products on that basis." In particular, the guide helps strategic business and IT decision makers sort through the packaging of BI solutions, helping them better understand the "buy vs. build" issues involved in selecting analytic applications.

Along with contributions from its regular cast of premier contributing editors, Intelligent Enterprise highlights in this special issue "Twenty Companies on BI's Leading Edge." This feature describes how companies such as FedEx Corp., Target Corp., Wal-Mart Stores Inc., and others are pushing the envelope of BI systems to improve their competitive advantage. "We applaud these notable 'intelligent' enterprises, which are leading their peers in employing BI systems to gain business performance visibility and reach critical objectives," commented David Stodder, Editorial Director of Intelligent Enterprise. The issue also looks into the future of BI applications with a major feature by noted industry expert Colin White, called "Analytics on Demand: The Zero Latency Enterprise," which focuses on real time access to BI information.

About Intelligent Enterprise

Intelligent Enterprise focuses exclusively on the most critical challenge to successful business performance: unlocking the value of collected information for competitive advantage. Intelligent Enterprise shows high-level technology professionals how to plan, deploy, and manage strategic applications to improve decision-making, optimize business performance, and maximize the value of customer relationships. Featuring timely, comprehensive coverage of the technologies and practices essential to the collection, storage, analysis, and distribution of business information, Intelligent Enterprise is the leading source of expertise for IT professionals determined to make their businesses smarter, faster, and more profitable.

About CMP Media LLC

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

CONTACT: Tara Gibb of Intelligent Enterprise, +1-650-513-4566, or


SOURCE: Intelligent Enterprise

Contact: Tara Gibb of Intelligent Enterprise, +1-650-513-4566, or



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