CMP Media Introduces New Architect Magazine
Evolution of Monthly Publication Serves Internet Technology Innovators
CMP Media LLC (NASDAQ: UNEWY) today announced that with the March 2002 issue, Web Techniques will become New Architect to reflect the evolution of its editorial content and audience.
New Architect is a monthly print publication that serves technology leaders who are architecting their organizations' e-business foundations. New Architect provides these technology leaders with in-depth information that facilitates the selection and integration of Internet and emerging technologies with core business systems.
New Architect is an evolution of CMP's Web Techniques, which delivers strategy, design, infrastructure, and development information to Internet managers. Launched in 1996, Web Techniques grew from Dr. Dobb's Journal, a magazine with a 25-year circulation history. Internet management has evolved considerably since then, and Web Techniques has grown accordingly to continue leading its readers in their maturing roles.
"Eight months of extensive research with our readers and vendors has shown us that organizations are integrating Internet technologies into business processes, and they're increasingly calling upon our readership to validate and integrate these new technologies for the organization," said Amit Asaravala, editor in chief of New Architect and editorial director of CMP Media's Internet & Mobile Group. "In turn, our readers are looking for technically sophisticated information about products and services before they make a final purchase decision. To better serve them, we're going to focus closely on the critical decisions leaders must make when planning a technology architecture. And we're going to demonstrate how Internet and emerging technologies solve actual business problems."
"The integration of the Internet, IT, and business practices are transforming established businesses, large and small," said Bob Melk, publisher of New Architect and group director of the CMP Internet & Mobile Group. "What used to be stand-alone Internet or IT initiatives are now strategic business imperatives. Our readers are making the technically strategic decisions of what to deploy today and what to prepare for tomorrow. They need a magazine that informs those decisions."
Research from IDC, Gartner, and other analyst firms has shown that the Internet has evolved to become the core component for enterprise technology solutions, and that while overall IT spending is decreasing, the percentage of IT budgets devoted to Internet initiatives is increasing year after year as a strategy to increase business productivity and revenue.
"New architects are evolving to serve a critical role within organizations," said Regina Starr Ridley, President of CMP Media's Specialized Technologies Group. "These are innovators building bridges between technologies and business processes in order to transform business. New architects investigate, test, and select technologies, oversee key implementations and have vast influence over their organizations' technology practices. I'm excited that New Architect speaks to this shift taking place in the market."
Fulfilling the tagline "Internet strategies for technology leaders," the magazine will educate and inspire "new architects" by featuring in-depth, objective analysis of the critical technologies needed to achieve strategic business objectives. Every issue will detail the benefits and advantages of adopting new technology solutions as well as strategies for overcoming challenges associated with new technology. New Architect will not report "news" on company rankings, earnings, or executives, but instead will offer practical case studies, expert opinions, and objective comparisons that help readers evaluate tools and services for eCommerce, Web hosting, digital rights management, and more.
Available on newsstands February 15, 2002, New Architect's circulation will be comprised of 140,000 stringently qualified decision-makers who are Internet, IT, or corporate managers, who purchase Internet software, hardware and services, and who are involved in strategy, development or management.
CMP Media's New Architect ( http://www.newarchitectmag.com/ ) is a monthly publication serving highly qualified technology leaders who drive the purchase and integration of Internet and emerging technology solutions into their core business processes. Written by technical insiders, New Architect provides a level of depth and technical sophistication unmatched by other publications serving the industry. This unique editorial environment arms technology leaders with the product knowledge and rationale necessary to select and validate investments in new technologies within their organizations. New Architect magazine and New Architect Events (http://www.newarchitectevents.com/) are part of CMP Media's Internet & Mobile Group.
About CMP Media LLC
CMP Media LLC ( http://www.cmp.com/ ) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.
CONTACT: John Loring, Internet & Mobile Group of CMP Media LLC, +1-415-947-6422, or [email protected]; or Christine Benton of Strategy Associates, Inc., +1-650-653-2771, or [email protected], for CMP Media LLC.
SOURCE: CMP Media LLC
Contact: John Loring, Internet & Mobile Group of CMP Media LLC,