Executives From BroadVision and Cellmania Will Deliver Keynote Addresses at Mobile Commerce Conference and Expo

Oct 17, 2000

Winning mobile commerce strategies and developments for a thriving e-business life cycle, including B2B, B2C, B2E and their combinations, will be examined from several perspectives during the keynote presentations at the Mobile Commerce Conference and Expo (http://www.mccexpo.com/), taking place during the eBusiness Conference and Expo (http://www.ebusinessexpo.com/) at the Jacob K. Javits Convention Center in New York, December 12-14. Executives from BroadVision and Cellmania.com are scheduled to present the Keynote Addresses on December 12 and 13 at the event.

Dr. Pehong Chen, founder, president, chairman, and CEO of BroadVision, Inc., will discuss the emergence of new mobile devices and specialized Internet appliances that have the ability to access information on the Web, during his keynote address on Tuesday, December 12. This presentation, entitled "BroadVision and the Wireless Web: Ready for the Next Revolution," will examine the critical role these devices will play in the new Internet as they compete for Web-based data and perhaps effect the most important change in the Web's character since its inception. Dr. Chen will also review new mobile versions of BroadVision's applications, mobile portal components, programming tools, wireless application development tools, enhanced multi-dimensional profiling and personalization technologies.

On Wednesday, December 13, Dr. Ronjon Nag, founder and CEO for Cellmania.com, will address "Localize or Perish," and the importance of building wireless Internet and Web applications that are location-centric, whereby location is the key notion through which all content will be presented and promoted to the customer. Dr. Nag will discuss location-centric strategies, and how this concept will be an essential ingredient for creating a compelling, personalized user experience for the wireless Internet.

"With the explosive growth of mobile and wireless applications, and their enormous potential for creating lucrative e-business opportunities, our visionary speakers have chosen topics that will greatly benefit everyone who attends this event," said Monica Vila, vice president of business technology events at CMP Media. "Dr. Chen and Dr. Nag are driving their companies to leading positions in the mobile commerce industry through the use of cutting-edge solutions and applications. Their combined wealth of information will inspire our audience to develop their own successful businesses using mobile and wireless technologies."

In addition to the keynote addresses, more than 35 mobile commerce practitioners and strategists from a diverse roster of companies are scheduled to speak at the three-day event. The Mobile Commerce Conference at eBusiness Conference and Expo will delve into M-Commerce Trends and Application Design, Wireless Advertising, Security and M-Commerce, and Global M-Commerce Developments.

BroadVision, Inc. (NASDAQ: BVSN)(NASDAQ: Neur)(NASDAQ: Markt:)(NASDAQ: BDN) a leader in personalized e-business applications, and Cellmania.com, a leading mobile commerce solutions provider, will serve as the Strategic Flagship Co-Sponsors of the event. They will be joined on the exhibit floor with other innovative companies displaying: PDAs and handheld devices, cellular phones, pagers, scanners, and notebooks, all with Internet browsers and e-mail capabilities. Vertical and broad-based mobile technologies will also be showcased, including: e-commerce applications, software and middleware providers, wireless components, speech recognition software, mapping software, users interface designs, network carriers and operating system vendors.

For more information on Mobile Commerce at eBusiness Conference and Expo, contact Amy O'Brien at 212-592-8466 or amobrien@cmp.com. Or visit the Web site at http://www.mccexpo.com.

eBusiness Conference and Expo

The eBusiness Conference and Expo (http://www.ebusinessexpo.com/) is the only business event to focus on E-technologies and services. Every June in San Jose and December in New York, the event gathers the leading industry experts, implementers, users and solution providers under one roof to share, evaluate and compare ideas and strategies that are driving the E-business revolution. The interactive show floor features a wide range of E-business innovations including personalization tools, CRM, security, supply chain and fulfillment products, end-to-end e-business solutions, and services, and is designed to be conducive for meaningful dialogue and product education. This December, the eBusiness Conference will also feature AngelSociety Forum, the premier event that brings together early-stage capital and service providers with exceptional new ventures in an informative and educational venue. CMP Media Inc.

Mobile Commerce Conference and eBusiness Conference and Expo are part of CMP Media Inc., (http://www.cmpnet.com/) a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

SOURCE: CMP Media Inc.

Contact: Annie Scully, 201-828-5904, annie@praxismktg.com, for CMP Media

Website: http://www.mccexpo.com/

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