CMP Media's Intelligent Enterprise Magazine Adds Increased Functionality And Navigability to Content

Leading Business and IT Strategic Guidebook Redesigns Print and Online Offerings

PRNewswire
SAN MATEO, Calif.
Apr 30, 2001

Intelligent Enterprise, the only publication focused on showing business and IT managers how to achieve competitive advantage by adding intelligence to their business processes, today unveiled a redesigned and enhanced online product at IntelligentEnterprise.com. The May 24 issue of the print publication will also provide business and IT managers with an even more valuable reading experience. In both cases, the goal was to ensure that the practical, insightful advice for which Intelligent Enterprise is well known is even more accessible and useful to readers and visitors.

Visitors to IntelligentEnterprise.com can now search the site's content by issue (of the print publication), author, and topic. With the addition of the "Breaking News" section, visitors will enjoy fresh new content delivered daily from CMP Media's TechWeb. Visitors will also benefit from the weekly analyst report by Mark Smith, which provides an expert perspective on the applied use of information in business intelligence, analytic applications, and portals.

Intelligent Enterprise print readers will find welcome changes to both the aesthetics and the organization of the magazine -- many of which are in direct response to readers' feedback. To improve the navigability of the publication, the content has been separated into topic-oriented sections such as "Thought Leader," which provides directly applicable perspectives on, examples of, and solutions for pertinent business issues and emerging processes within IT; "Business Intelligence," which features data analysis trends and technologies, their impact on business processes, and their role in the "intelligent" enterprise; and "Collaborative Commerce," which discusses the strategies for building the dynamic network of partners and customers that typify intelligent enterprises. These sections help the reader to view IT strategies and technologies in their proper business context. Without sacrificing depth of coverage, Intelligent Enterprise is also more readable with enhanced layout design and increased type size. Another move towards better accessibility of the content is the addition of executive summaries to the feature stories.

"These changes will help the reader more readily analyze and appreciate the multifaceted nature of IT systems and services, as well as the business processes with which they are closely aligned," said Justin Kestelyn, Editor-in-Chief of Intelligent Enterprise. "In a world where change is the only constant, staying relevant is an ongoing effort. The improvements we've made to Intelligent Enterprise and IntelligentEnterprise.com allow us to deliver more meaningful, useable, and accessible content to our readers and visitors, enabling them to be better informed of enterprise intelligence technologies and trends."

About Intelligent Enterprise

Intelligent Enterprise is devoted to enterprise intelligence strategies that provide competitive advantage by improving business decision-making, enhancing business performance, and maximizing the lifetime value of customer relationships. Its mission is to be a strategic guidebook focused on showing IT and business managers how to collect, analyze, understand, and act decisively on enterprise business information in order to make their companies smarter, faster, and more profitable.

About CMP Media LLC

CMP Media LLC (NASDAQ: UNEWY) (www.cmpnet.com) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing, education and training, trade shows and conferences, custom publishing, testing and consulting.

CONTACT: Tara C. Gibb, Marketing Manager of Intelligent Enterprise Magazine, 650-513-4566, or tgibb@cmp.com.

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SOURCE: Intelligent Enterprise

Contact: Tara C. Gibb, Marketing Manager of Intelligent Enterprise
Magazine, 650-513-4566, or tgibb@cmp.com

Website: http://www.cmpnet.com/

Website: http://www.intelligententerprise.com/

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