CMP Media's TechWeb Network Delivers A New Advertising Solution To Marketers

New Topical Search Package Sponsorships in 12 Categories

PRNewswire
MANHASSET, N.Y.
Oct 31, 2001

CMP Media's TechWeb, the network for Business Technology professionals with purchasing power, today announced the Topical Search Package Sponsorship, a new targeted marketing solution for advertisers to reach IT professionals while they search The TechWeb Network.

TechWeb has grouped the most searched terms across its TechWeb Enterprise Portfolio into 12 targeted keyword categories. Each time a visitor to any of the TechWeb Enterprise Portfolio sites -- TechWeb.com, InformationWeek.com, InternetWeek.com and NetworkComputing.com -- enters a term associated with an advertiser's category, the search results page displays the advertiser's messaging in every ad position, including a top banner, a skyscraper and a bottom banner. Selected sites also deliver an optional tile advertisement.

"This unique program offers marketers an efficient way to reach our core audience of builders, buyers, and managers of technology while they are actively seeking relevant content," said Amy Sklar, managing director, CMP Media's TechWeb.

The search categories include: Business Applications, Mobile & Wireless, Communications, Network & Systems Management, Data Management & Storage, Operating Systems & Protocols, Desktop, Security, E-Business, Services & Outsourcing, Infrastructure & Hardware, and Software & Web Development. Each category is composed of 25 search terms, including the sponsoring company's name and up to three sponsor-defined search terms.

For additional advertising information, visit TechWeb's online media kit at http://www.techweb.com/mediakit or contact Tracey Hagan at 215.321.7555 or sales@techweb.com.

About CMP's TechWeb

CMP Media's TechWeb (http://www.techweb.com/) is the network for Business Technology professionals with purchasing power. With up-to-the-minute IT-related news and information from NetworkComputing.com, InformationWeek.com and InternetWeek.com, TechWeb continues assisting business technology professionals to make timely, well-informed buying decisions. CMP's news and information is created and managed by a team of experienced and talented journalists that know the IT industry inside and out. TechWeb debuted in 1994 as the first online news source for IT news and information on the Web.

About CMP Media LLC

CMP Media LLC (http://www.cmp.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

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SOURCE: CMP Media LLC

Contact: Michael Grover of CMP Media's TechWeb, +1-781-839-1213,
mgrover@cmp.com

Website: http://www.techweb.com/
http://www.cmp.com/


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