InternetWeek Boosts Circulation 28% to 275,000 With Only a 10% Rate Increase; Spending Increases 129% Over Last 18 Months
CMP Media's InternetWeek's increase in circulation from 215,000 to 275,000, a 28% jump, is effective with the December 4, 2000 issue. With this substantive circulation increase, ad rates will change just 10% for a full page black/white ad. The resulting 13% decreased CPM to $134 makes InternetWeek the most cost-effective way to reach the most important IT and corporate buyers of e-business products and services.
With an increase from 27% Corporate Management on the June 2000 BPA to 30% for the 275,000 subscribers*, InternetWeek will have more powerful buyers than ever before. Average dollar spending per subscriber will increase from $28.5 million to $30 million for 275,000 subscribers, according to the December Publisher's Data Statement. This is a 129% increase in what spending was as recently as a year and a half ago, when average dollar spending per subscriber was at $13.1 million.
"Building out e-business and Internet-enabled supply chains impact more and more people within a company, resulting in more IT and corporate management involvement in the e-business buying process today than ever before," said Patricia Schnaidt, Publisher of InternetWeek. "This growing market, coupled with surging demand to provide these Transformation Agents with the Internet/IT focused information they rely on to do their jobs, provided the opportunity for InternetWeek to satisfy our readers' needs through a circulation increase." The increase in circulation to 275,000 additionally enables InternetWeek to deliver advertisers greater access to those industry leaders who buy the products that are transforming their businesses.
CMP Media's InternetWeek http://internetweek.com/ is the news and analysis source for 275,000 IT and corporate managers applying Internet technologies and strategies to transform their businesses. With a history of innovation and thought leadership, InternetWeek is the only newspaper with an Internet/IT editorial focus-meeting the informational needs for Transformation Agents charged with building e-businesses and driving business to survive in today's competitive marketplace. According to the most recent Simmons and IntelliQuest readership studies, InternetWeek delivers the most powerful audience-it is the best-read and maintains the highest reader loyalty of all newspapers in its category.
CMP Media Inc.
CMP Media Inc. http://www.cmpnet.com/ is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, tradeshows and conferences, custom publishing, testing and consulting.
SOURCE: CMP Media, Inc.
Contact: Gail R. Griffen of CMP Media Inc., 516-562-5634,
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