CMP Media Will Focus Semiconductor Business News Resources on Online News ServicePrint Coverage of Chip Industry Will Move to Silicon Strategies MagazinePRNewswire Citing faster-than-expected growth of its Semiconductor Business News (SBN) online service and new options for reaching the semiconductor industry in print that emerged with Miller Freeman's acquisition of CMP in June, CMP Media announced today that it will cease publication of the monthly print edition of Semiconductor Business News immediately and devote full resources to the Web site of the same name (seminews.com). Semiconductor Business News (SBN) print edition will not appear in August. "The SBN concept has been Web driven from the outset," said Steve Weitzner, vice president and group publisher of the Electronics Group formed in the merger of CMP and Miller Freeman's Electronics OEM publication groups. "We started the magazine as a print adjunct to the online news service, but envisioned SBN from the start as the model for developing our real-time online news gathering and reporting capability. We have found normal print disciplines, such as pre-scheduled features and columns, are not relevant to the minute-to-minute pace of reporting news on the Web, and we want to devote more resources to online news of the fast-moving semiconductor industry." "SBN's seminews.com has become the most popular site devoted to semiconductor industry news on the web, seeing more than two million page views in June," Weitzner said. At the same time, growth in the number of online advertisers has taken off during 1999. "Budgets for marketing to the semiconductor community on the Internet are taking off," Weitzner said, adding that "the growth this year has been dramatic." "The combination of CMP's OEM group and Miller Freeman's EOEM publications has also brought Silicon Strategies into the picture, and with it the ability to serve a broader industry community than was targeted by SBN's print edition. Together, the SBN online news service and the monthly Silicon Strategies magazine will deliver fast-paced tactical data of the day and thoughtful, strategic technology intelligence to the varied group of decision makers that make up the semiconductor community -- including chip makers, system builders, capital equipment suppliers, foundries, intellectual property (IP) houses, software and service providers, investment analysts and venture capitalists," Weitzner said. The SBN print edition had only targeted executives at semiconductor manufacturing companies. With enhanced editorial resources, including participation from other news organizations within the Electronics group, SBN will expand its continuous coverage of the semiconductor industry. "We want to build on our success of creating the number one Web site for the semiconductor industry, and increase our lead in the online news medium," Weitzner said. CMP Media Inc. is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers, and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. On-line editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.cmpnet.com/. A wholly owned subsidiary of United News & Media plc (NASDAQ: UNEWY), Miller Freeman is a leading provider of business-to-business media solutions, the world's largest trade show producer, and a global leader in high-tech and special-interest publishing. With divisions in the U.S., the U.K., Europe, and Asia, Miller Freeman produces over 440 publications, 450 exhibitions and conferences, 260 websites, and a fast-growing portfolio of online services. With the 1999 acquisition of CMP Media, Miller Freeman's high-tech offering includes 64 publications, 34 trade shows and conferences, and 99 websites in 13 technology market sectors. Miller Freeman has 5,900 employees operating from 90 offices in 29 countries, serving 56 markets. For more information, visit the Miller Freeman website at http://www.mfi.com. SOURCE: CMP Media, Inc. Contact: Steve Weitzner of CMP Media, 516-562-5621, sweitznr@cmp.com Website: http://www.mfi.com/ Website: http://www.cmpnet.com/ Website: http://www.seminews.com/ Company News On-Call: http://www.prnewswire.com/comp/181993 NY.html or |