Study Confirms CMP Media's tele.com as #1 Source for Business and Technology Information Among Service ProvidersResults Reinforce Magazine's Four-Year Position as Industry Guide to Service Provider ManagementPRNewswire tele.com magazine unveils results of its first subscriber study revealing the core information needs and habits of global service provider managers. Results overwhelmingly confirmed tele.com's rank as the premier information source of business and technology for management-level service providers worldwide. Overall service provider awareness of tele.com magazine reached 94%, almost 25% higher than that of other magazines*. Service provider loyalty to the magazine was extremely high with 70% of subscribers reading three or four out of every four issues. 55% of subscribers rely solely on tele.com to meet their most important business and technology information needs, while Telephony magazine received only 12%. tele.com articles are clipped for future reference by 61% of respondents while 31% pass the magazine on to colleagues, increasing tele.com's total readership per issue to 335,490. When asked to provide verbatim feedback on tele.com's effectiveness as an information provider, an overwhelming majority of service provider managers endorsed the magazine as a unique editorial product, saying that they enjoyed reading it and did not want its content to change. In this study, conducted by CIC Research, tele.com set out to better understand the habits and information needs of tele.com's mangement-level subscribers within the service provider industry. The study analyzed the characteristics that service providers wanted to see in a publication and the sources of information they rely on in purchase decisions for products or services. CIC Research conducted 300 telephone interviews using a random sample of tele.com North American and International subscribers. Respondents were unaware of which publication commissioned the study and the majority of respondents were subscribers to all magazines surveyed in the study. "tele.com took the leadership role in addressing the combined business and technological strategy needs of next-generation service provider management, and this subscriber study proves that our approach connects with readers and gives tele.com strong mindshare alongside the various general-purpose business publications," said Jeremiah Caron, associate publisher, tele.com. "We know from other tele.com studies that approximately 70% of new service deployment and related technology purchase decisions are made by the combined force of business and technology management. tele.com's print and online editorial have been, and will continue to be, dedicated to serving those combined information needs," he continued. tele.com's comprehensive platform of business and technology information chronicles the industry with daily, weekly, and bi-weekly news and analysis. The print and online information is part of a larger platform of industry research, events, and custom publishing-all designed to serve the global service provider executive. "Having established itself at just the right time in the industry, tele.com offers readers a strong understanding of the massive changes in the telecommunications arena," explained Mike Thurk, president, Ericsson Datacom. "Ericsson finds tele.com to be a great resource for understanding the real needs of service providers today. In addition, it is refreshing to see a publication covering the international market as well as domestic since it is an industry that operates at a global level," he continued. tele.com is the only publication delivering comprehensive, global coverage of the business and technology issues facing Next-Generation Service Providers worldwide. The magazine's circulation spans more than 79,500 management-level executives at all types of network services providers and operators worldwide. The tele.com Web site is http://www.teledotcom.com/. CMP Media Inc., recently acquired by United News & Media plc (NASDAQ: UNEWY), is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com. * Magazines surveyed: Telephony, Telecommunications Magazine, Americas Network, Xchange, Boardwatch. SOURCE: CMP Media Inc. Contact: Kimberly Steiner of CMP Media Inc., 212-592-8234, Website: http://www.cmpnet.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |