Mobile Commerce Conference and Expo Announces Conference Program; New Event Focuses On Wireless E-business ApplicationsPRNewswire CMP Media Inc., producers of the Mobile Commerce Conference and Expo (http://www.mccexpo.com/) in New York, announced their exciting and innovative conference program for the inaugural event. This new event will focus on cutting-edge mobile commerce applications and services that are the future of the mobile communications industry, and the next phase in the E-business revolution. The first Mobile Commerce Conference and Expo will debut at the Financial Technology Expo, October 3-5, 2000, at the Jacob K. Javits Convention Center in New York City. The show will bring together device manufacturers and wireless solution providers with top IT/IS decision-makers from a variety of industries including finance, retail, marketing and other sectors involved in the deployment of M-commerce applications and services. The dynamic conference program will for the first time aim to bring together the key players who are shaping today's E-business solutions, with those from the wireless services, handheld devices, and most importantly the retail, financial, travel and entertainment and other key industries who will be first to rollout the new mobile commerce applications. The conference program classified into two topic tracks -- Business and Technology -- is a combination of educational sessions, panels and case studies that are essential for all business professionals utilizing wireless technologies. "The conference program is unique because it focuses on the end-game," says Monica Vila, vice president, CMP Media Inc. "The program is designed to provide up-to-the minute briefings that will educate and inspire attendees on how they can develop lucrative opportunities through the use of mobile and wireless technologies." Each track will feature 10 sessions on current issues such as Mobile Commerce Trends and Practices, Shopping Without Wires, Wireless Advertising, Wireless Application Protocols and Other Standardization Issues, M-commerce Application Design, Security and M-commerce, M-commerce Device Trends, Speech Recognition and Global M-commerce developments. A special M-commerce Industry Summit: Who Should Be the Gateway to the Wireless Internet? -- will be a featured highlight at the event. A highly visible panel from the wireless providers, the Internet portals, commerce infrastructure players, as well as the entertainment, retail and other vertical industries will discuss which whether one mega gateway will emerge for Mobile Commerce customers to access these new services, and what has to happen now to make successful M-commerce a reality, sooner than later. BroadVision, Inc. (NASDAQ: BVSN)(NASDAQ: Neuer)(NASDAQ: Markt:)(NASDAQ: BDN) a leader in personalized E-business applications, and Cellmania.com, a leading mobile commerce solutions provider, will serve as the Strategic Flagship Co-Sponsors of the event. Many companies will be showcasing the most sophisticated and up-to-date mobile and wireless products and solutions on the exhibit floor. Vendors will display wireless devices including: cellular phones, PDAs, pagers, scanners, handheld computers and notebooks, all with Internet browsers and e-mail capabilities. They will also display vertical and broad-based technologies that include: e-commerce applications, software and middle-ware providers, wireless components, voice recognition software, location software, user interface designers, network carriers, and operating system vendors. The show will also attract such vendors as wireless service providers, industry advertising agencies, and consulting firms. For more information on the Mobile Commerce Conference and Expo, contact Michelle Martell at 212-615-2824 or via email at mmartell@cmp.com or visit http://www.mccexpo.com CMP Media Inc. is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.cmpnet.com/. SOURCE: CMP Media Inc. Contact: Randy Zane of CMP Media Inc., 212-615-2939, rzane@cmp.com Website: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html or fax, |