The Channel Company Launches to Help Guide Solution Provider Transformation

"Collaborative Media" Creates Single Place for Solution Providers to Find Industrywide Intelligence & Business Best Practices

May 21, 2014

FRAMINGHAM, Mass., May 21, 2014 /PRNewswire/ -- The Channel Company today launched, a new website dedicated to helping solution providers build, manage and transform their organizations from both a technology and business model perspective. will be the online go-to site for the thought leaders shaping the future of the IT channel.

The Channel Company Launches to Help Guide Solution Provider Transformation

"Solution provider executives are facing tremendous challenges as they work to optimize their companies to do business in the cloud era, from revamping their sales compensation models to building up their own brand equity as cloud experts, to finding and retaining top-quality talent," said Robert Faletra, CEO, The Channel Company. "The ITbestofbreed site will give the channel's top solution providers an online destination to seek and share insight on how to adapt and flourish. provides an avenue for extending the dialogue started at The Channel Company's Best of Breed conferences and will open those conversations to more solution providers seeking to grow and transform their businesses."

The editorial team, spearheaded by veteran journalist Heather Clancy who will drive strategy, will provide original content that explores topics that are top-of-mind for C-level executives at the channel's most successful solution providers. Editorial subjects include evolving business models, best practices for building and maintaining a competitive sales force, effective marketing tactics and new technology. In addition to original content from editors, the site will incorporate and share curated content from around the Web, including The Channel Company's own highly respected channel-focused news site, as well as reader- and supplier-contributed content.

With the site's launch, The Channel Company is championing the concept of "collaborative media." Experience of professional journalists and insight from market veterans is combined to deliver content that reflects the pulse of those ingrained in the channel. The site is gathering this enormous amount of channel-related information and organizing it so that readers can see all the truly transformational business thinking in a single place.

The new site was created as a complement to The Channel Company's popular, four-year-old Best of Breed Conference, a gathering that provides solution providers with guidance and best practices as they redefine their businesses. This year's Best of Breed Conference is scheduled for October 13-15 at the Hyatt Regency Cypress in Orlando, Fla.

Platinum sponsors of the site at the time of launch include Cisco, CompTIA, Datto, Dell, EMC, N-able by Solarwinds, Sophos and Verizon; Symantec is a Gold sponsor; Dell Rugged is a silver sponsor.

For more information on getting involved on the IT Best of Breed site, please email

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About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

Betzi Hanc
The Channel Company

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SOURCE The Channel Company