The Channel Company Hosts Fifth Annual Women of The Channel Winter Workshop

Sold out event inspiring more than 300 female business leaders to dream big

Nov 26, 2013

FRAMINGHAM, Mass., Nov. 26, 2013 /PRNewswire/ -- The Channel Company today unveiled the details of the fifth annual Women of The Channel Winter Workshop. The sold out event takes place December 2nd through the 3rd at the Sheraton New York Times Square Hotel, New York City, NY and brings together more than 300 female business leaders to share insight, find mentors, invest in self awareness and development, network for personal and professional growth, and celebrate success. To learn more about the event visit or follow the event on Twitter @TheChannelCo using hash tag #wotc13.


Unlike any other event of its kind, the Women of The Channel Winter Workshop provides opportunity for attendees to improve negotiation skills, understand best practices, connect with women who want to help other women succeed, and engage in mentoring individuals who possess great potential. Content is driven by an advisory board comprised of leading vendors, solution providers and consultants in the IT Channel industry.

This year's featured sessions include:

  • An opening keynote on the need for invention not innovation from Lori Senecal, CEO, Kirshenbaum Bond Senecal + Partners
  • Executive Workshops including, "Her Place at the Table: Negotiating for Your Best Self" with Carol Frohlinger, co-founder of Negotiating Women, Inc.; and "Leading, your way! Using your strengths & personal power to lead your sales force to new selling models" with Kris Rogers, Principal of KMR@Work
  • Special keynote presentations from Margaret Dawson, VP & Cloud Evangelist, HP; and Janet Schijns, VP, Medium Business, Verizon Enterprise Solutions
  • A fireside chat with William Arruda, author of The Personal Brand Guru and Luanne Tierney, Vice President Worldwide Partner Marketing, Juniper Networks

Attendees will also have an opportunity to participate in the annual Channel@Work program, the charitable component of XChange Events. This year Women of The Channel Winter Workshop will continue support of Safe Horizon, the largest organization helping victims of crime and abuse in the United States. Participants can provide in-kind donations or monetary contributions at the event to support holiday initiatives at Safe Horizon's domestic violence shelters and child advocacy centers.

"New models of leadership are emerging and female business leaders must dream big in order to find the best way to overcome their unique challenges and succeed," said Lisa MacKenzie, SVP, The Channel Company. "This year's Women of the Channel Winter Workshop is designed to not only share best practices and bolster collaboration and opportunities, but to help each woman define what success really means to them."

The sponsors for the 2014 Women of The Channel Winter Workshop include Cisco, HP, IBM, Juniper, Oracle, Trend Micro, VMware and Verizon. To see the full list of sponsors visit

About The Channel Company
The Channel Company is the channel community's trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

Press Contact:
Betzi-Lynn Hanc
The Channel Company

SOURCE The Channel Company