InformationWeek Named Social Media StarMay 30, 2013 SAN FRANCISCO, May 30, 2013 /PRNewswire/ -- UBM Tech's InformationWeek was named Social Media Star by Min's for a range of success metrics including number of followers and audience engagement. Min's full list of Social Media Stars was released last week. (Logo: http://photos.prnewswire.com/prnh/20130530/SF22613LOGO) In selecting the Min's Social Media Stars, its editors utilized its proprietary Boxscores, which track a range of success metrics in the media industry including Facebook and Twitter following and gains. In addition to looking at gross following and growth in these social networks, they factored in brands' audience and circulation, as well as their reach in conventional channels, against what they are achieving in social media. Min's editors also factored in innovation and sophistication in audience engagement based upon what they've observed in the media industry. "We are excited to be recognized as a social media star," said Rob Preston, Editor In Chief. "As more and more business technology professionals turn to social media as a means to connect with InformationWeek editors and their peers, our technology communities continue to flourish with lively discussions and engagement." InformationWeek was one of two technology media brands honored with the prestigious Social Media Star award. Other media properties named to the list include: Cosmopolitan, National Geographic, The New Yorker, People, Rolling Stone, and TIME. This latest accolade follows last week's announcement by BtoB Magazine naming InformationWeek as one of its Media Power 50 – a list of the most powerful B2B advertising vehicles. Follow InformationWeek on Twitter @InformationWeek About UBM Tech Winnie Ng SOURCE UBM Tech |