SAN FRANCISCO, April 16, 2012 /PRNewswire/ -- UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, today announced Launch Pad, an interactive editorial-hosted platform that allows businesses to deliver targeted information and materials directly to key audiences to transform product launch products and product enhancements. Launch Pad is powered by UBM Studios.
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"Launch Pad assists marketers targeting engineers in transforming product announcements, new marketing opportunities and sales programs. Through an engaging environment, marketers can now successfully support launch initiatives through demos, collateral, product specs and program communications – ultimately transforming their launch strategies," said Barbara Couchois, Vice President, Partner Services and Operations, UBM Electronics. "We continue to listen to the needs of our audience and are very pleased to offer a new solution to help our customers educate customers and prospects. This new offering is a natural extension to our portfolio and part of our strategic growth plan of reach, services and commerce."
Application examples for Launch Pad include:
- Product Launches. Allows businesses to launch new products to targeted audiences while also showcasing demos, samples, product specifications, case studies, marketing collateral and sales tools, while also combining product, program, support, sales and marketing initiatives and resources in a single environment.
- Program Launches. Simplifies the range of program communications on new products and upcoming releases.
- Sales/Lead Generation. Creates brand awareness down to the point-of-sale and leads buyers to a place where they can buy what they want. It can also be configured to create positive brand affiliation and to generate demand for products and programs.
Launch Pad includes registration, video, supporting materials, social networking, chat and participation metrics. Additionally, sponsors can refresh content monthly.
Launch Pad is available as a multi-sponsored and sole sponsored program. To learn more about Launch Pad sponsorship, contact Barbara Couchois at barbara.couchois@ubm.com or 415.947.6928.
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry, delivering results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.
For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com
SOURCE UBM Electronics