Kristin Beaulieu of UBM Studios Joins Industry Leaders to Highlight How Digital Events, Environments and Communities Extend the Life and Reach of Event Programs at ASAE's 2012 Great Ideas Conference

CHICAGO, March 13, 2012 /PRNewswire/ -- UBM Studios today announced that Kristin Beaulieu, SVP Sales & Development, East, will speak at ASAE's 2012 Great Ideas Conference, which will be held March 25-27, 2012 at The Broadmoor, Colorado Springs, CO.   The Great Ideas Conference gives association leaders and nonprofit leaders the opportunity to interact and network with their peers in a relaxed, five-star environment while taking advantage of enhanced learning opportunities and meeting vendors.

At 9:00 a.m. on Monday, March 26, 2012, Beaulieu will join a panel of experts to discuss "Hybrid Events: Extending the Life and Reach of Your Event Program." The panel will examine how digital environments can enhance physical events.  Attendees will learn how to create a successful hybrid solution to optimize the effectiveness of physical events.  Other panel participants include Steve Boyce, Account Executive, INXPO and Michael Doyle, Executive Director Virtual Edge Institute.   

Beaulieu said, "There is so much discussion around the definition of hybrid events and what they have to offer.  We hope to present attendees with clarity around the extension from physical into virtual with some creative concepts that have been successful examples.  We want to help event planners understand the opportunities available to them in strategizing hybrid events to maximize their effectiveness and success."

With more than 15 years of experience, Beaulieu has a track record of significantly growing revenue in both the virtual media and publishing markets. Beaulieu held a variety of positions at Ziff Davis Media; most recently, she was Senior Vice President at Ziff Davis Enterprise – Event Sales. While at Ziff Davis Media, Beaulieu created and built a $6M virtual event business - eSeminars; led the company's International Licensing group; and launched PCMagCast, a virtual event business created specifically for PC Magazine's audience. In addition, Beaulieu held several positions with InXpo where she implemented virtual event business strategy and managed key publishing and enterprise accounts including Tech Target, Red7 Media, ZDE, Bank of America and EMC. Earlier, Beaulieu held key marketing positions with several dotcoms.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com. 

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About UBM Studios (www.ubmstudios.com)
UBM Studios, a UBM company, is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface.  For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Contact
Michele McPhail
UBM Studios
michele.mcphail@ubm.com
773 687 4321

SOURCE UBM Studios