UBM Studios Digital Briefing Centers Offers a Perpetual Environment to Connect, Educate and Engage Audiences

Jan 19, 2012

CHICAGO, Jan. 19, 2012 /PRNewswire/ -- UBM Studios digital Briefing Center offers customers a perpetual environment to connect, educate and engage audiences.  The Briefing Center has powered several successful digital environments throughout the world.  The Briefing Center is an interactive environment that allows customers to create a perpetual space to present featured content to audiences, join discussions with peers, sponsors and experts, as well as share their experiences with colleagues and peers.

By combining interactive webcasts with relevant documents, links, videos and more, the Briefing Center can be organized by topic or segmented by audience, making it easy for attendees to locate and view information 24/7/365. Designed to put content and communication tools right in front of an audience, the Briefing Center provides engaging interactive features including social media integration, text and video chat and information exchange for real-time feedback.  Additionally, detailed reporting of all activity drives lead generation and qualification.

"The Briefing Center provides organizations of all sizes an engaging experience to educate audiences with targeted content.  It enhances corporate communications from product announcements and press centers to town halls and corporate updates," said Michele McPhail, Vice President of Product Development, UBM Studios. "We've worked with a variety of clients over the past year to create environments that connect attendees with content in more meaningful ways and enhance the user experience."

Successful applications based on the Briefing Center include:

  • UBM Canon's Pharmalot offers a digital center for the pharmaceutical industry.  With live event days throughout the year, attendees can view presentations live or on demand and network with peers and experts.  Pharmalot offers two levels of access to the environment -- attendees can pay for premium webcast access or access white papers, podcasts and information resources for free.  The online content offers attendees to learn from and interact directly with industry experts and industry thought-leaders.
  • The HDI Webcast Theater offers a content-rich environment to support its training initiatives to technical service and support professionals.  Each month HDI offers a one hour live webcast presented by top industry experts and practitioners.  The live and on demand webinars keep attendees up-to-date on key industry issues and offer training on concepts critical to support organization effectiveness.  Additionally, attendees can chat with other attendees, engage in discussions with the presenters, download free content and extend their experience through social networking tools.  The Webcast Theater allows the global support industry to come together once a month to learn about new industry practices from experts and practitioners and network with peers.
  • A large packaging company took its physical road show to the next level, creating an online destination for product information and interactions with experts and thought leaders in order to increase the frequency and extend the reach of their ongoing communication with customers and prospects.  The digital solution enabled the company to save money by offering selected sessions virtually instead of physically.
  • A large well-known IT company launched a simple, full-featured digital environment that allowed qualified decision makers the opportunity to hear from users of business technology.  The digital environment offers comprehensive live webcast sessions, including pre- and post-chats, related documents as well as demonstrations and videos from key influencers.  The Briefing Center solution strengthened the company's thought leadership position in the industry by delivering trusted content on the latest trends.
  • UBM India's Travel Intelligence Webinar Series offers the largest networking forum for the travel and tourism industry in South Asia.  Through live and on demand webinars from key influencers the program educated travel agents, tour operators, hotels and resorts, domestic and international airlines, NTOs, state tourism boards, wholesalers and other travel-related products and services from across India and the world.  The Briefing Center allows attendees from across the world to come together regardless of their location to connect on travel and tourism in South Asia.

UBM Studios has also created Briefing Centers in the aviation and security industries.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com

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About UBM Studios (www.ubmstudios.com)

UBM Studios, a UBM company, is a global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing as a service for digital interactions and delivers the right content to the right audience with the right user interface.  For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com.

Michele McPhail
UBM Studios
773 687 4321