UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics MarketplaceServices to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and MoreJan 12, 2012 SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance. Under the terms of the agreement, UBM Electronics will sell Heardable's offerings. The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability. Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals. Heardable offerings include:
"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, CEO, UBM Electronics. "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands." "Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives," said Jon Samsel, CEO of Heardable. "The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions -- often weeks or months ahead of their competitors -- giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers." Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test. To download a sample Heardable research report, go to: http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928. About Heardable About UBM Electronics About UBM plc For more information on UBM Electronics please contact: For more information on Heardable please contact: SOURCE UBM Electronics |