/C O R R E C T I O N -- Everything Channel/

Everything Channel, a division of United Business Media, today announced that author and Harvard Business School Professor Andrew McAfee and best-selling author and Managing Director at TCG Advisors and a venture partner at MDV, Geoffrey Moore, will deliver keynote addresses at Midsize Enterprise Summit East. The event will take place May 3-6 at the Doral Golf Resort & Spa in Miami, FL.

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The Midsize Enterprise Summit brings senior IT executives from midsize businesses together with industry analysts and leading and emerging vendors. The event embraces midmarket-specific issues, trends and solutions from a horizontal and vertical industry-specific perspective. The business intensive format includes analyst-led sessions, vendor-led World Premiers, Private Boardroom Appointments, a Showcase of Exhibits, as well as networking functions.

"Many shifts are occurring in the midmarket that effect IT and CIOs need to embrace them. Our extraordinary line up of speakers will help these CIOs gain a better understanding of what technologies they must evaluate and why they will impact how business is done in the midmarket. We are looking forward to an exciting event," said Nancy Hammervik, Vice President/Managing Director, Everything Channel Events.

Andrew McAfee, author and Harvard Business School Professor will present "Social Media in a Corporate Environment - What you need to be aware of." McAfee will discuss how companies are using Web 2.0 technologies and practices to increase revenues, decrease costs, and generate innovations. McAfee coined the phrase "Enterprise 2.0" and has a book on this topic, which will be published in August 2009. In his presentation McAfee will show how Enterprise 2.0 addresses tough organizational challenges and how it brings novel capabilities. McAfee will describe what successful companies and their leaders are doing to succeed with the new tools.

Geoffrey A. Moore, Author of "Crossing the Chasm" and "Inside the Tornado" and Managing Director, TCG Advisors and a venture partner at MDV will present "A Fundamental Shift in Focus." Moore will discuss how for most of the history of IT, midsize enterprise investment has been driven primarily by the development and deployment of the great database systems of record: financials, HR, order processing, inventory, customer relationship, supply chain, product life cycle, and the like. Now that much of that work is largely done it no longer will drive new investment and it will no longer engage the business side of the house in the IT dialog. Moore will provide an overview of the impact that will have on IT organizations and vendors.

In addition, Niel Nickolaisen, CIO and Director of Strategic Planning at Headwaters, Inc will present the CIO Insight Session. Nickolaisen has held both technology and operations executive positions; typically in turnaround roles. He has developed a strategic and tactical alignment model that significantly improves returns on technology and business initiatives (by both improving the benefits and reducing the costs and risks). Nickolaisen holds a MS in Engineering from MIT and a BS in Physics from Utah State University. He writes the "Practical CIO" column for the CIO Leadership Network and a "how to" column for Search CIO. Additionally, he is the author of an Addison Wesley book on Agile Leadership scheduled for release in 2009. He is one of the founders of Accelinnova, a think tank focused on improving organizational and IT agility.

For the first time, the Midsize Enterprise Summit will present the CIO Vision Awards & Top 100 Midsize CIO List. The awards will honor companies and individuals who demonstrate innovation, excellence and partnership in deploying IT solutions, while these individuals are helping their organizations create a true competitive advantage by leveraging technology.

For additional information on the Midsize Enterprise Summit East, visit: http://everythingchannelevents.com/mese09

For information on sponsorship opportunities, contact Bill Tobey btobey@everythingchannel.com

  603-471-4232.

  Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contact
  Kate Spellman
  Everything Channel
  516 562 7383
  kspellman@everythingchannel.com

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SOURCE: Everything Channel

CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383,
kspellman@everythingchannel.com

Web Site: http://www.everythingchannel.com/