Everything Channel XChange Event Explores New Partner Paradigm

FRAMINGHAM, Mass., Aug. 1, 2011 /PRNewswire/ -- Everything Channel, a UBM company, today announced details of the annual summer XChange event - XChange Americas, to be held August 10-13th at the Hyatt Regency and Denver Convention Center in Denver, CO. This year XChange Americas features the theme, "Game Changer: Rules for the New Partner Paradigm," bringing together more than 250 North American solutions providers with leading industry speakers and more than 100 technology vendors to discuss and debate the rapidly changing rules for effective execution in the channel. The comprehensive agenda combines demonstrations of new products, services and solutions with insights from thought leaders and unique networking opportunities to arm today's IT channel executive with the tools required to be successful.

(Logo: http://photos.prnewswire.com/prnh/20101026/NY89042LOGO)

To learn more about XChange Americas visit http://everythingchannelevents.com/xam11 or follow @everythingchnl at #xam11 on Twitter for live event updates.

Highlights of the event include:

    --  Cloud Computing Boot Camp
    --  Women of the Channel Panel featuring executives from Ciena, Symantec and
        IBM
    --  A presentation from Craig Mathias, Principal, Farpoint Group: "Mobility
        at the Tipping Point: What every channel player needs to know about the
        mobile and wireless market to succeed"
    --  XChange Power Panel: Your Connection To the Cloud of the Future
        featuring executives from Comcast Business Services, CenturyLink
        Business Markets Group and Tranquility Networks
    --  A presentation from Patrick Thean, CEO, Gazelles Systems entitled,
        "Unlock the Secrets of Growth & Success"
    --  A presentation from Richard Hutton, Senior Channel Marketing Manager,
        Enterprise Business Division, Samsung entitled, "Business. Innovated."

To view the full agenda visit: http://everythingchannelevents.com/xam11_agenda

"Anyone in the IT industry knows, the rules of engagement change quickly. In order to stay ahead of these changes, we are thrilled to offer attendees practical advice from industry thought leaders at our annual XChange Americas event," said Robert C. DeMarzo, Senior Vice President of Strategic Content, Everything Channel. "The channel community relies on us for ongoing channel expertise. We will continue that commitment as the paradigm shifts to deliver the resources that channel IT executives need to make strategic decisions."

In addition, Everything Channel continues to build on its Channel@Work program connection with the Boys & Girls Clubs of Americas with a project at the Boettcher branch on August 9th, and with Dress for Success with a collection and reception on August 11th. To learn more about the channel giving back at XChange Americas visit: http://everythingchannelevents.com/xam11_channel@work.

The event also includes celebrations for the Annual Report Card (ARC) and XChange XCellence awards. The latter closes the agenda with a luncheon ceremony recognizing the sponsoring vendors that, by a vote of the attendees, provided the best presentations, products, programs, and more. Platinum sponsors of the event include: Dell, EMC, HP, IBM, Intel, and Microsoft. For a complete list of XChange Americas sponsors, please visit http://everythingchannelevents.com/xam11_sponsors.

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com. Follow us on Twitter at http://twitter.com/everythingchnl.

UBM plc (www.ubm.com)

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Press Contact:Betzi-Lynn Hanc, Marketing ManagerEverything Channel 508.416.1182betzi.hanc@ec.ubm.com

SOURCE Everything Channel

SOURCE: Everything Channel

Web Site: http://www.ubm.com