UBM Studios' Executives to Present Insights on Creating Events in a Virtual Environment at the IAEE Mid-Year MeetingJun 1, 2011 CHICAGO, June 1, 2011 /PRNewswire/ -- UBM Studios today announced that Kristin Beaulieu, Senior Vice President, Development and Sales, and Michael Kushner, Vice President, Digital Media Strategy, will present insights on creating events in a virtual environment at the IAEE Mid-Year Meeting, which will take place at the Fairmont Hotel in Washington, D.C., June 1-4, 2011. The IAEE Mid-Year Meeting is part of the IAEE's educational programming for public events organizers, show organizers focused on growing their international attendance and exhibitors seeking strategies to enhance their corporate or association's brand. Beaulieu will participate in the "Event Strategy and Business Planning," interactive session moderated by Jeff Cobb, President of Tagoras, on Friday, June 3, from 10:15 a.m. – 11:30 a.m. The session will help attendees discover the major elements of developing a strategy and business model for virtual events. Chris Brown, Executive Vice President, Convention and Business Operations, National Association of Broadcasters, will join Beaulieu on the panel. From 1:00 p.m. – 2:15 p.m. on Friday, June 3, Kushner will join a panel of industry veterans in the "Virtual Event How To, Four Steps to Success" discussion, teaching attendees how to plan and execute a successful virtual event using four key steps. The panel discussion, moderated by Donna Sanford, President, Sanford Project Partners, LLC, will also include Regina Coll, MDE, RN-BC, Assistant Director-Institute for Credentialing Innovation, American Nurses Credentialing Center and Kevin M. Bullock, Manager, AARP. "By offering a complete virtual solutions portfolio including, marketing, communication and education with content, communities and social networking, we are transforming the way individuals interact and conduct business online," said Kate Spellman, President, UBM Studios. "We are very pleased to share our insight on what virtual events have to offer the business community and how they can maximize visibility and profitability for event managers and marketers." With more than 15 years of experience, Beaulieu has a track record of significantly growing revenue in both the virtual media and publishing markets. Beaulieu held a variety of positions at Ziff Davis Enterprise, most recently she was Senior Vice President – Event Sales. While at Ziff Davis Enterprise, Beaulieu created and built a $6M virtual event business, which started as eSeminars, led the company's International Licensing group and also launched PCMagCast, a virtual event business created specifically for PC Magazine's audience. In addition, Beaulieu held several positions with InXpo where she handled virtual event business strategy and managed key publishing and enterprise accounts including Tech Target, Red7 Media, ZDE, Bank of America and EMC. Earlier, Beaulieu held key marketing positions with several dotcoms. Beaulieu earned a Bachelor of Arts degree from McGill University and a M.B.A. from Simmons College, Graduate School of Management. Kushner has a track record of significantly growing revenue and profit by monetizing content/information through innovative, interactive delivery platforms in both domestic and global markets. Kushner led the streaming media business for the Business Media division of the Nielsen Company where he oversaw a $3m+ business that produced over 150 webcasts, 200 event videos and 20 virtual expos and conferences. Additionally, Kushner launched Reed Business Interactive at Reed Elsevier and produced one of the first enterprise virtual trade shows as an extension of a trade publication. He also pioneered ads webcast series, trade show video and video product showcases as media extensions, building a multimillion dollar business. Kushner was also founder of Virtual Media Strategies, a consulting firm that developed ancillary lines of business integrating print, on-line, events and custom media, transforming one-dimensional products into multimedia brands. For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com. Follow UBM Studios on Twitter (http://twitter.com/UBMStudios), Facebook, or LinkedIn for all the latest news. IAEE Mid-Year Meeting IAEE's Mid-Year Meeting provides an extensive program of events for public events organizers, show organizers focused on growing their international attendance, and exhibitors seeking strategies to enhance their corporate or association's brand. The event offers a complete list of education and networking opportunities that allows not only for instructor-led sessions but also for peer-to-peer segments to maximize an attendee's experience. The education sessions will provide all participants with various levels of experience (senior to basic) with timely and creative ideas and tools to implement in their own practices. The Mid-Year Meeting is your Clear Path to Leadership! For more information and to register for the IAEE Mid-Year Meeting, go to http://registration2.experient-inc.com/showIAE111/Default.aspx. About UBM Studios (www.ubmstudios.com) UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming. A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution. About UBM plc UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. Contact SOURCE UBM Studios |