EE Times Group Announces ARM Techcon 2010 Theatre Programming

WHAT: EE Times Group (www.eetimes.com), a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced the free educational sessions taking place at the 2010 ARM Technology Conference Program (www.eetimes.com/armconference).

The annual ARM Technology Conference attracts the technology elite, system developers employing the ARM architecture, chip teams working with ARM silicon IP and tools, and the entire ARM Connected Community®.

The ARM Technology Conference includes 60+ classes and tutorials covering the latest trends, design strategies and tools, providing in depth knowledge about achieving the highest level of market differentiation in ARM technology-based products, and an interactive exhibit of over 75 leading ARM Ecosystem partners.

The ARM Techcon Theatre program has been designed by EE Times Group with new innovative learning environments for attendees including a learning lab and an ARM Powered Product Showcase on the exhibit floor. The programming has been designed to teach engineers and systems developer's fundamentals and advanced techniques for utilizing ARM processors and IP in an interactive and entertaining environment, and consists of a robust line up of free educational sessions including:

• The ARM Powered Corvette: This full size corvette features a digital instrument cluster/information system and internet connectivity through embedded mobile devices. Attendees will be able to get their 'hands dirty' and see for themselves how the car and technology work together.   Embedded technology also includes a i.MX 51 hardware with a digital cluster head unit enabled by ARM Partners including QNX, Texas Instruments, Fujitsu and NVIDIA.
• Are System Developers Ready for Applications to Drive and Define a New World Order?:  Moderated by Ron Wilson, Director of Content and Media, EE Times Group with panelists: Ashok Mehta, Sr. Manager, TSMC; Michael (Mac) McNamara, VP & General Manager, Cadence; Peter Ryser, Xilinx; Dave Rusling, Linaro CTO, ARM; and Vahid Ordoubadian, Broadcom Corp., Sr. Manager, Engineering Mobile Platform Group.
• System Coherency for the Cortex A15 & Mali Processors- selecting the right system IP for performance & power efficiency. Coherency is not new news from a computer science point of view, massively parallel computing architectures have been at it for years! It is potentially difficult to get right, particularly in power sensitive applications. GPU to CPU IO coherency and inter CPU cluster full coherency will be a must for high performance design starts in 2011. Find out how ARM System IP can get it done.
•  ARM Software Optimization: John Cornish - EVP & GM System Design Division, ARM will lead this session which provides a detailed introduction to the ARM tools solutions, which will enable developers to get the very best from their ARM processor-based systems, be it a multi-core applications processor or a microcontroller.
• The Mbed Robot Challenge on Nov. 10th and 11th will showcase ARM A-class processors/android working alongside M-class microcontrollers. The challenge will entail racing an mbed-powered robot controlled over Bluetooth by an Android mobile phone, with the aim to achieve the fastest lap time. There will also be workstations allowing attendees to sit down and code automated or improved robots using mbed, such as recorded command sequences or line following, to achieve even faster times. The winner will receive a smartphone and mbed robot, with 5 runner-up contestants receiving an mbed robot.
• Linaro Overview, Community and New Development Platforms: Linaro's mission is to make it easier and faster to develop Linux-based open source devices. It is a collaborative not-for-profit engineering organization founded by ARM, IBM, TI, Samsung, ST-Ericsson and Freescale. Wednesday, November 10th marks the end of the first six-month engineering cycle (10.11) and the start of 11.05. Find out how Linaro works, the focus of 10.11 plans for 11.05 and how you can benefit from this work or get involved with the Linaro community. At the end of the presentation, Linaro members will show and discuss their new development platforms.

For more information visit: http://vault.eetimes.com/armconference/

To register online visit: https://esc.embedded.com/armtechcon/2010/registrations/media

 

Media interested in registering for a press pass can register at https://esc.embedded.com/armtechcon/2010/registrations/media

For more information or sponsorship details, please contact Sean Raman, Director of Sales at 415.947.6622 or sean.raman@ubm.com

WHEN: The event will take place November 9-11, 2010.

WHERE: The event will take place at the Santa Clara Convention Center in Santa Clara, CA.

WHO:

About ARM

ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com