EE Times Group in Partnership with Merrill Research Launches EE Intelligence, Robust Online Research Panel Created to Offer Electronics Marketers Economical Custom Research

SAN FRANCISCO, Sept. 20 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, in partnership with Merrill Research & Associates, a global, full-service, custom marketing research firm serving high-technology companies with extensive experience in semiconductor-based market research, today announced the launch of EE Intelligence, a robust online research panel which will be used to conduct electronics focused research.

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With EE Intelligence, EE Times Group is able to build out a research offering to help marketing partners make strategic decisions based on feedback from targeted technology professionals and influential electronics and business decision makers. The invitation-only community of professional engineers will share views and opinions on products, trends, services and suppliers to the electronics marketplace. Research offerings are available in a variety of categories including, advertising (tracking, development, evaluation); conjoint; new product development/concept testing; branding; positioning; customer loyalty; customer satisfaction; awareness, consideration and preference; and qualitative spinoff projects.

EE Intelligence, which also includes consulting services from the TMC Group, is part of a larger marketing services initiative for EE Times Group's collaborative customer engagement process that yields customized, integrated communications programs that deliver measurable results. This approach allows electronics marketers to leverage the entire portfolio of products and services for comprehensive communications solutions.

Through a research engagement with EE Intelligence, electronics marketers receive expert screening and questionnaire development to match defined goals and objectives; project management; survey programming; data cleaning, processing and coding; detailed statistical tables and analysis as well as reporting.  

"Strategic research is key for technology companies to better understand the design needs of their customers.  We are very pleased to partner with Merrill Research to offer research to our customers; their deep research expertise in conjunction with our robust database will empower electronics marketers," said Paul Miller, CEO, EE Times Group.  "We continue to listen to the needs of the electronics marketplace and create innovative marketing services to help drive technology sales."

"We specialize in offering custom marketing research to provide organizations with the market information they need to make strategic business decisions with confidence," said David M. Schneer, Cofounder and General Partner of Merrill Research & Associates.  "Through our partnership with EE Times Group we are offering the electronics industry custom primary research using cutting-edge online technology that will help them make critical business decisions."

To learn more about EE Intelligence, visit www.eeintelligence.com

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry.   EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About Merrill Research & Associates (www.merrill.com)

Merrill Research & Associates is a global, full-service, custom marketing research firm serving high-technology companies with extensive experience in semiconductor-based market research. The company provides both qualitative and quantitative research services, and in 1995 was awarded the prestigious Texas Instruments Supplier Excellence Award. Founded in 1986, Merrill Research & Associates currently is headquartered in San Mateo, California, with global partners in France and China.

About TMC Group LLC (www.techmcg.com)

TMC Group specializes in product launch strategies and works with clients to develop and test product positioning and branding strategies, messaging platforms and programs to ensure success. The company is uniquely qualified to team with engineering, marketing, sales, finance and executive staffs to develop and deploy impactful marketing programs. We help clients to understand the attributes that win customer loyalty, and the triggers that lead to customer defection.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,400 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE EE Times Group