PR Newswire's Virtual Event Discussed the Growing Importance of Communications and Measurement of Corporate Social Responsibility in Today's Business Environment, Offered Social Media Tools to Foster Communication

CHICAGO, July 22 /PRNewswire/ -- PR Newswire's Virtual Event, "PRNewswire/6-30-10/Registration/registration.html">Engage CSR 2010," discussed the growing importance of communications and measurement of Corporate Social Responsibility (CSR) in today's business environment.  The virtual event, which took place on June 30, 2010, brought together CSR managers as well as PR and IR professionals to showcase the growing importance of communicating corporate social responsibility initiatives to shareholders, customers, employees and partners via traditional media as well as the growing world of social media. UBM Studios provided the 3D platform for the event.

(Photo:  http://photos.prnewswire.com/prnh/20100722/NY39111 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100722/NY39111 )

Panel discussions featured experts from Microsoft, Intel, Campbell's Soup, Merck, UPS and other Fortune 500 companies; sustainability sites, and NGOs.  Panels were interspersed between keynote address webcasts given by world-class marketing and sustainability leaders.

Attendees learned what leading companies are doing to drive and promote corporate social responsibility, including:

• Is it still good business to BE GOOD? How do you communicate that in a socially connected world?
• Are you clear on The Who, What, Why, and How of Sustainability Reporting?
• Have you mastered the use of content in social media to accelerate progress?
• What social media tools may intensify social purpose branding…and how do you measure its return on investment?

The event offered an Auditorium that delivered industry presentations, an Exhibit Hall, a Networking Lounge and social media tools.  In addition, event attendees were able to chat with peers one-on-one or in group chats. All presentations were immediately available on demand through September 30, 2010.

PR Newswire produced the virtual event in cooperation with CSRwire, Cone, Sustainable Life Media and Justmeans.

The virtual event drew 1,234 CSR managers as well as PR and IR professional registrants.  The event drew 765 unique visits with 1,735 total visits.  Each presentation also had approximately 150 attendees.  

For additional information on UBM Studios or to purchase a virtual business solution, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or kate.spellman@ubm.com.

To follow UBM Studios on Twitter, visit http://twitter.com/UBMStudios; to follow on Facebook, visit UBM Studios; and to follow on LinkedIn, visit UBM Studios.  

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.  Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com.

About UBM Studios (www.ubmstudios.com)

UBM Studios is a leader in virtual events and virtual business solutions.  A pioneer with virtual platforms, UBM Studios delivers deep expertise in live and online events that brings business value to customers.  UBM Studios connects, educates and enables virtual communications through a portfolio that fits every budget.  UBM Studios is the only virtual event provider to offer platform, content, audience recruitment, reporting and social marketing and gaming.  UBM Studios virtual events include Virtual Trade Shows, Virtual Career Fairs, Virtual Seminar Centers, Virtual Resource Centers, Virtual Product Launch, Virtual Business Continuity, Virtual Corporate Meetings, Virtual Sales Meetings, Virtual Focus Group Centers and Virtual Training.  UBM Studios delivers a complete global communication solution in Asia, Europe and North America in industries including health, finance, technology, building and education.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE UBM Studios