EE Times Group and Business Practicum Partner to Offer Customized Marketing Education for the Electronics Industry

SAN FRANCISCO, April 6 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Business Practicum, a b2b corporate learning company, today announced they are partnering to bring university-level, customized marketing education to technology companies.  The company's programs are geared to enhance marketing's contribution to corporate objectives and to drive technology sales.

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"Technology marketing's ability to meet today's business objectives is more critical than ever.  While the teams charged with these responsibilities are technically savvy, a deeper marketing skill set is critical to achieve their objectives.  We are pleased to be partnering with Business Practicum to offer customizable marketing programs that will empower the global electronics marketplace to expand and deepen engagements with our customers," said Paul Miller, CEO, EE Times Group.  

Business Practicum provides customized marketing and marketing communications training to technical and executive management and marketing-trained professionals, primarily in technology-driven industries.  Courses are customized from Business Practicum's standard course catalog and feature Dynamic Learning(SM) instructional techniques to enhance learning though a highly interactive participatory environment.  All courses target current marketing challenges, marketing efficiencies and offer "real-world" exercises participants can take directly to their work environment.

All of the educational classes are conducted at the clients' corporate campuses to increase productivity and minimize travel costs.  In addition, all of the education is developed and taught by full-time and adjunct university professor faculty.

Business Practicum was founded by three Silicon Valley marketing professors whose broad professional experience spans a broad range of technology, business-to-business, and business-to-consumer industries.  Chuck Byers is the recently retired Director, Worldwide Brand Management at Taiwan Semiconductor Manufacturing Company Limited (TSMC) and an adjunct professor at the Leavey School of Business and Communication Department, Santa Clara University; Buford Barr is a long-time semiconductor marketer and is a Lecturer at the Leavey School of Business and Communication Department at Santa Clara University teaching both marketing and public relations courses; and Dr. Gail Kirby is a business-to-consumer marketing expert and teaches a number of marketing disciplines at the Leavey School of Business, Santa Clara University.

"We are excited to partner with the EE Times Group to bring marketing education to the electronics industry.  With an audience of more than one million electronics industry decision-makers, together we can bring this critical corporate learning to a broad range of companies to help drive technology sales," said Chuck Byers, Managing Director of Business Practicum.

In addition, during EE Times Group's Embedded Systems Conference on Thursday, April 29 from 12:00 PM -12:50 PM Pacific, Business Practicum will present "Marketing for Margins." During this session Business Practicum will discuss how marketing can help a business create product margins beyond technology and price.  Business Practicum will demonstrate how marketing can add dollars to both the bottom and top line of an organization.

For additional information on educational classes through Business Practicum, contact Chuck Byers, Managing Director, Business Practicum at 408-310-9244 or charles.byers@b-practicum.com

About Business Practicum (http://www.b-practicum.com/site/)

Business Practicum is a corporate learning resource founded by three marketing professors in Silicon Valley, California to enhance marketing and marketing communications contributions to company goals. Each course reflects a hands-on practical approach built on a combination of nearly 75 years of on-the-job experience of its principals. Course content represents the latest in current best practices and the culmination of their professional experience at some of the top global technology companies, advertising agencies, and public relations agencies.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

SOURCE EE Times Group