Everything Channel Releases IPED's Health of the Channel eBook, Provides Technology Vendors with a Detailed Analysis of the Financial Conditions and Concerns of Solution ProvidersFirst Installment of Five eBooks from the Trusted Leader in Channel Intelligence and EducationPRNewswire Everything Channel, a UBM company, today announced the release of IPED's Health of the Channel eBook. The first in an installment of five, the eBook provides technology vendors with a detailed analysis of the financial conditions and concerns of the solution provider community. (Logo: http://www.newscom.com/cgi-bin/prnh/20100316/NY70439LOGO ) "As the leader in channel intelligence and education, our goal is to provide technology vendors with the channel intelligence they need to grow their businesses," said Rauline Ochs, SVP & Managing Director, IPED. "In the face of market instability we have created an eBook on the health of the channel. We believe it is critical for technology vendors and their partners to understand the challenges as well as the opportunities that are likely to arise in the coming year in order to strengthen revenues. The eBook provides vendors with key recommendations on how to attract 'strong' partners and assist existing partners in driving technology sales." The eBook will provide technology vendors with information on what separates winning and losing partners; how important a partner's financial condition is as compared to their technical skills, sales resources, market coverage and business engagement; solution provider perceptions on the future economic outlook; and how service-based businesses can carry partners through the recession. Technology vendors interested in the IPED eBook can download it at www.iped.com. About Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results. About United Business Media Limited UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com. Contact: Nancy McHugh Everything Channel 949-367-0250 First Call Analyst: PRN Photo Desk, photodesk@prnewswire.com SOURCE: Everything Channel CONTACT: Nancy McHugh, Everything Channel, +1-949-367-0250 Web Site: http://www.everythingchannel.com/ |