Robert C. DeMarzo to Drive Everything Channel's Custom and Event Content Business, Promoted to SVP Strategic ContentPRNewswire-FirstCall Everything Channel, a division of United Business Media, today announced that Robert C. DeMarzo will drive the company's event and custom content offerings. DeMarzo has been promoted from SVP and Editorial Director to SVP Strategic Content. In this newly created position, DeMarzo will use his market knowledge and vast network of contacts to strategically focus and shape the company's event as well as its custom content offerings. Everything Channel delivers custom solutions through innovative, content driven strategies targeted to key solution providers which enable technology vendors to accelerate technology sales. (Logo: http://www.newscom.com/cgi-bin/prnh/20091119/NY14252LOGO ) For more than 20 years, DeMarzo has helped solution providers and IT professionals analyze the most complex issues facing their businesses and drive technology sales. With topics ranging from choosing a technology platform, to picking vendor partners or deciphering the business landscape, DeMarzo has delivered voluminous insight to the more than one million individuals in the IT channel community. "Our vast portfolio of custom solutions delivers real results for technology vendors to grow their businesses," said Robert Faletra, CEO, Everything Channel. "Bob has been a tremendous asset to our editorial for the past two decades. By allowing him to refocus his skills and direct them and his market expertise on our custom content and event initiatives, we are confident we can build even more dynamic content at our industry leading events and in our custom products." Everything Channel transforms market insight into marketing intelligence, identifying the right media elements with messages that resonate with decision makers and invoke the responses needed to increase revenue. Everything Channel's custom offerings include: -- Advertorials: Leverage market intelligence and editorial that
resonates with target audiences.
-- Microsites: Package marketing message in a focused, contextually
relevant online environment that captures mind share and enhances the
visitor experience.
-- Partner Marketing: Create marketing programs that unite partners,
alliance members and vendors under a common goal to advance a shared
objective.
-- Custom Magazines and Catalogs: Drive loyalty for brands and
relationships with existing and prospective customers through a robust
communication vehicle uniquely created for a company and market.
-- Content Services: Integrate custom content into existing
communications and deliver dialogue with customers and prospects to a
higher strategic level.
-- Custom Events: Bring customers and prospects together and offer a
dynamic exchange of information and ideas to drive sales. Everything
Channel manages the content and program development along with the
total event marketing and management.
-- Research Services: Leverage customized consultations, analysis and
recommendations that accelerate technology channel revenue.
-- Reprint Services: Extend the original impact of press coverage by
converting editorial articles into customized sales and marketing
collateral.
For additional information on Everything Channel's custom and event content business, contact Maureen Park, Marketing Director, Marketing and Sales Solutions at maureen.park@ec.ubm.com or (516) 562-5942. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel, headquartered in Framingham, MA, is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. About United Business Media Limited (www.unitedbusinessmedia.com) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion. Contact Kate Spellman Everything Channel 516 562.7383 Kate.Spellman@ec.ubm.com First Call Analyst: AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com SOURCE: Everything Channel CONTACT: Kate Spellman, Everything Channel, +1-516-562-7383, Web Site: http://www.everythingchannel.com/ |