Laurie Balcerak Joins Everything Channel's Field Sales & Marketing Services as Global Sales Director, Assists Technology Vendors Seize Opportunities Through Multi-Channel Marketing and Sales Programs

PRNewswire-FirstCall
FRAMINGHAM, Mass.
Oct 27, 2009

Everything Channel, a division of United Business Media, today announced that Laurie Balcerak has joined its Field Sales and Marketing Services group as Global Sales Director. Everything Channel's Field Sales & Marketing Services provide multi-channel marketing and sales services for technology vendors which are designed to support and complement the sales process and drive marketing programs that sell. Balcerak is based in Chandler, AZ and will report to Dan Dignam, SVP, Everything Channel.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091027/NY99099LOGO )

"Laurie's vast knowledge of the IT channel and distribution, combined with her outstanding salesmanship and operational excellence will propel our Field Sales & Marketing Services business to new heights. We welcome Laurie to our team," said Dignam.

With more than 15 years of channel sales and marketing expertise, Balcerak comes to Everything Channel from ViewSonic Corporation where she held a number of roles since 1996. She spent the last ten years managing sales through distribution. Prior to Viewsonic, Balcerak worked in sales for MicroAge Incorporated.

Balcerak earned a Bachelor of Arts degree from Dickinson College.

For additional information on Everything Channel's Field Sales & Marketing Services, visit www.everythingchannel.com. Balcerak can be reached at 480.963.2999 or laurie.balcerak@ec.ubm.com.

About Everything Channel (http://www.everythingchannel.com/, http://www.channelweb.com/)

Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contact
  Maureen Park
  Everything Channel
  (516) 562-5942
  maureen.park@ec.ubm.com

First Call Analyst:
FCMN Contact: franzman@beyondwords.com

Photo: http://www.newscom.com/cgi-bin/prnh/20091027/NY99099LOGO
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

CONTACT: Maureen Park, Everything Channel, +1-516-562-5942,
maureen.park@ec.ubm.com