TechInsights' ESC Boston 2009 Event Registration Surpasses Previous Year

Exhibiting Companies Including AMD, Cypress, Microsoft and ST Microelectronics Unveil New Embedded Technology Solutions Before and During Popular Electronics Industry Gathering

PRNewswire
SAN FRANCISCO
Sep 16, 2009

SAN FRANCISCO, Sept. 16 /PRNewswire/ -- TechInsights today announced an upswing in registration for ESC Boston due in part to announcements by some of the electronics industry's leading and emerging embedded technology solution providers participating in the event. Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event.

"We are very pleased that ESC Boston's registration is tracking ahead of previous years," said David Blaza, TechInsights' vice president of Events. "The embedded electronics industry is obviously alive and well as evidenced by the increase in registrations and the large number of exciting multi-core, low power and other embedded application announcements being made prior to and during the event next week."

In addition to embedded technology announcements planned by AMD, Amulet Technologies, Ironwood Electronics, Microsoft, Symmetry Electronics and other companies during ESC Boston, the following related announcements were made recently by event exhibitors:

        September 1, 2009 -- Microsoft Delivers Windows 7-Based Windows
        Embedded Standard 2011 Community Technology Preview

        September 14, 2009 -- PSoC Creatorâ„¢ Software Delivers
        Revolutionary Design Environment for New Cypress PSoC® 3 and PSoC 5
        Architectures
        September 14, 2009 -- STMicroelectronics Unveils 8-bit
        Microcontrollers; First Implementation of Ultra-Low-Power Technology
        Platform

Of particular interest to journalists, industry analysts and electronics engineers specializing in the design and implementation of embedded systems and software for high-volume products, ESC Boston event highlights include:

    -- 55+ FREE sponsored educational sessions
    http://esc-boston.techinsightsevents.com/node/69

    -- Engineer Survival Kit giveaway
    http://esc-boston.techinsightsevents.com/esck_survival_kit

    -- Texas Instruments BeagleBoard development workshops
    http://esc-boston.techinsightsevents.com/ti_beagleboard

    -- Live product teardowns and Netrino training sessions at the ESC
       Theater
    http://esc-boston.techinsightsevents.com/product_teardown

    -- VDC's Embeddie Awards live at the ESC Theater
    http://esc-boston.techinsightsevents.com/embeddie

    -- Freescale demo and live product giveaway

    -- Microsoft hands-on and instructor-led labs

    -- Over 20 expo giveaways including Nintendo Wii, TomTom Navigation
       System, iPod

    -- 40 VIA Artigo Kits and 15 Solar Backpacks Registration Giveaway


    NOTE TO EDITORS: Please contact TechInsights to schedule interviews with
    exhibiting company executives during ESC Boston:
    Amy Giannini, Events Marketing Manager
    415.947.6626 (office)
    925.286.9878 (cell)
    agiannini@techinsights.com

About ESC Boston (http://www.embedded.com/boston)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com)

TechInsights, a division of United Business Media, is the global leader in media, marketing, and information services for the electronics industry. We deliver results for the key influencers and decision makers involved in the definition, development and commercialization of technology in the global electronics market. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.

    ESC Boston 2009 Contact:
    Felicia Hamerman
    Group Marketing Director, TechInsights
    516.562.5652
    fhamerman@techinsights.com

    Media Contact:
    Lynda Kaye
    Kaye Public Relations
    650-799-2888
    lynda@KayePR.com

SOURCE TechInsights

SOURCE: TechInsights

Web site: http://www.techinsights.com/
http://www.embedded.com/boston/