Everything Channel Strengthens Its World-Class Channel Intelligence, Program Development and Training, Hires Luminary Rauline OchsContinues Aggressive Senior-Level Expansion Strategy to Advance Everything Channel's 'Complete Technology Channel Solution'PRNewswire-FirstCall Everything Channel today bolstered its channel intelligence, program development and education business, IPED, with the appointment of seasoned channel executive, Rauline Ochs who will assume leadership of the division as SVP, Managing Director, IPED. (Photo: http://www.newscom.com/cgi-bin/prnh/20090805/NY57312 ) Ochs will be responsible for the operations, management, strategy and execution of IPED's worldwide channel services. Having held numerous channel sales, marketing and management positions throughout her 23 year career, Ochs now will lead the premier channel intelligence, consulting and education business in high tech. Based in Everything Channel's Irvine, CA office Ochs will report to Robert Faletra, Chief Executive Officer, Everything Channel, a division of United Business Media. The addition of Ochs to the Everything Channel senior management team continues the company's aggressive expansion to advance its "Complete Technology Channel Solution" and supports the changing needs of today's clients. In addition, Everything Channel also announced today that Ryan Brock has joined IPED as Director, Consulting from Access Markets International (AMI) Partners, Inc. Adding Ochs and Brock to IPED's strong team will take IPED to the next level making it a channel powerhouse. "Rauline brings a unique perspective to IPED as well as a wealth of channel knowledge and insight. She understands the needs of today's leading IT vendors and has practical operational experience as the former head of North American Channels for Oracle Corporation. Rauline also shares our drive and passion for the technology channel. IPED is a critical piece of our business and she is committed to growing its world-class offerings and empowering customers to drive revenue," said Faletra. "Additionally, adding Ryan to our team from a global research company showcases our commitment to hire top talent to grow our services and create best of breed solutions for customers." Everything Channel continues the expansion of its senior-level team. Earlier this year, Everything Channel added Sam Schneider as Chief Information Officer, the former CIO at Equal Logic; Patricia Syed as Director, Audience Engagement and Marketing Strategy; Rick Bellan as Director of Audience Acquisition, both formerly of TechTarget; and Greg Avera Sales Director for Field Sales and Marketing, formerly of ViewSonic Corp. Prior to Everything Channel, Ochs was executive vice president of sales, distribution and marketing for Fortune 500 company, Safeco Corporation, where she was responsible for $5 billion of revenue across sales, corporate marketing and operations. Liberty Mutual Group acquired Safeco in 2008. Earlier, Ochs was senior vice president, North America alliances & channels for Oracle Corporation where she was responsible for indirect and co-sell revenue, marketing and operations for 4,200 commercial and public sector partners across all Oracle product lines. Ochs also led worldwide channels at BEA Systems and North American software channels at the IBM Corporation. Ochs has been recognized by Everything Channel on several occasions for her channel expertise, including, 2007 Channel Executive of the Year; 2004 & 2009 Top Speaker - Channel Focus North & Latin America; 2005, 2006 & 2007 CRN Top 50 Channel Executive; 2005 & 2006 VARBusiness Top 75 Channel Executive; and 2006 & 2007 VARBusiness Most Influential Women in the Channel. Ryan Brock Brock has joined IPED as Director, Consulting. He brings 15 years of technology and channel experience to this role, having worked with industry leading companies, including ADP, AT&T, Best Buy, Cisco, Dell, HP, Hughes, IBM, Intel, McAfee, Microsoft, RIM, Seagate, Sony, United Healthcare, and many others. As the Director of Consulting, Brock will lead a team that develops and implements end-user and channel go-to-market strategies, leveraging best practices that draw on Everything Channel's vast repository of research and unique access to partners. Prior to Everything Channel, Brock was the Vice President of Channels at AMI where he led a team that specialized in global channel partner and SMB research, strategic planning, and go-to-market execution. While with AMI, Brock worked with dozens of clients to effectively turn relevant market intelligence into sound tactical implementation by identifying, targeting, and engaging "high-value" partner and SMB segments. Previously, Brock was employed with MarketStar Corporation, vJungle and The NPD Group. Brock earned an MBA in Marketing from Hofstra University, and a Bachelor of Science in Business Management from the State University of New York at Geneseo. For additional information on IPED, contact John Machado, Director of Business Development at 508-416-1126 or jmachado@everythingchannel.com. About IPED (www.iped.com) IPED empowers technology companies with channel education, intelligence and analysis to develop, deploy and execute channel strategies and programs that drive revenue. IPED delivers channel intelligence to clients through its exclusive access to world's largest channel databank. IPED content is based on more than two decades of channel experience and thousands of annual surveys of business partners and end customers. About Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. About United Business Media Limited (www.unitedbusinessmedia.com) UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. Contact Kate Spellman Everything Channel 516 562 7383 kspellman@everythingchannel.com First Call Analyst: PRN Photo Desk, photodesk@prnewswire.com SOURCE: Everything Channel CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383, Web Site: http://www.everythingchannel.com/ |