Everything Channel Names the 2009 CRN Contenders

List Highlights the Technology Vendors That Solution Providers Choose As Alternatives to the Market Leaders

PRNewswire-FirstCall
FRAMINGHAM, Mass.
Jul 27, 2009

Everything Channel, a division of United Business Media, today announced the 2009 CRN Contenders. The list highlights the technology vendors that Solution Providers choose as alternatives to the market leaders.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090727/NY52338 )

Solution providers, who act as trusted technology advisors for businesses, actively seek contenders to their primary vendors because alternative vendors drive technology innovation and often provide better product performance and price performance. Everything Channel research shows that 80 percent of the time the solution provider controls the technology product brand choice.

"According to our research, 98 percent of Solution Providers currently sell and recommend alternative technology brands to their customers. Solution Providers are always in search of the best way to satisfy their customers' technology services needs. Our study illustrates the wide range of choices that exist in the market today. We congratulate all the vendors identified in the study," said Robert C. DeMarzo, Editorial Director, Senior Vice President, Everything Channel.

  The 2009 CRN Contenders, include:
  --  Data Networking  - CISCO (EXCLUDING  LINKSYS)
  --  Data Protection Software - SYMANTEC/VERITAS
  --  Displays/Monitors (Under 30")  - VIEWSONIC
  --  External Storage Devices  - WESTERN DIGITAL
  --  High End Work Group Color Laser Printers - HP
  --  Laptops/Mobile Computers  - HP
  --  Network Storage (SAN/NAS) - HP
  --  Security (Hardware)  - CISCO (EXCLUDING LINKSYS)
  --  Security (Software)  - SYMANTEC
  --  Servers - HP
  --  Server Virtualization  - VMWARE
  --  UPS - APC
  --  VoIP - CISCO (EXCLUDING LINKSYS)

  --  Wireless Networking  - LINKSYS

Everything Channel's intelligence team designed and fielded a web-based quantitative study with its subscriber database.

The complete listing of the 2009 CRN Contenders and a comprehensive editorial package is featured at www.channelweb.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contact
  Maureen Park
  Everything Channel
  516.562.5942
  mpark@everythingchannel.com

First Call Analyst:
FCMN Contact: franzman@beyondwords.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090727/NY52338
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

CONTACT: Maureen Park of Everything Channel, +1-516-562-5942,
mpark@everythingchannel.com

Web Site: http://www.everythingchannel.com/