Everything Channel's Institute for Partner Education & Development Announces the 2009 Channel Masters ProgramYear-Long Program Offers Senior Channel Managers Insight, Tools and Techniques for Developing, Executing and Accelerating Successful Channel StrategiesPRNewswire Everything Channel, a division of United Business Media, today announced that the Institute for Partner Education & Development's (IPED) 2009 Channel Masters Program will take place June 10-11 at the Hotel Marlowe in Boston. Targeted to senior Channel managers, the Channel Masters program offers insight, tools and techniques necessary for developing and executing successful channel strategies. (Logo: http://www.newscom.com/cgi-bin/prnh/20090416/NY99195 ) "The key to gaining and growing market share in today's marketplace depends on a vendor's ability to design, execute and measure a channel strategy that taps into today's partner business requirements and is distinct from its competitors," said Toni Clayton Hine, Vice President Managing Director, IPED. "Our program brings senior channel managers together over a year-long period to share strategies and tap into the collective knowledge of peers. Attendees have access to most up to date information on 'best in class' channel programs, partner recruitment strategies and tactics to drive productivity and manage partners for maximum profitability." The Channel Masters Program includes:
-- Part I - Two Day Event: The two day event is the foundation for a
year's worth of education and resources, providing experienced channel
executives with new perspectives and strategies focused on the critical
success factors that will maximize Channel initiatives. The face-to-
face event provides attendees with access to a wealth of highly focused
channel research and data; collective knowledge through executive peer
sharing; an interactive channel simulation exercises with real world
case studies that include business structure analysis, market
opportunities, competitive landscape, partner profiles, and go to
market strategies; as well as real-time solution provider perspectives
and interaction.
-- PART II: Year-Long Education: Monthly interactive Channel Intelligence
webinars broken into sales and marketing tracks ensure that members are
the first to receive intelligence on channel differentiators that
provide technology vendors with a competitive channel advantage.
Monthly webinars focus on topic areas chosen by Channel Masters
participants. Topic examples include: Cross-Selling & Up-Selling;
Program Differentiators; Compensation Strategies; Certification;
Partner Enablement; Next Generation Co-marketing & MDF Tools; and the
State of Managed Services Market.
The cost of the IPED Channel Masters Program is $9,995. To register for the program contact John Machado, Senior Practice Manager at 508 416 1126 or jmachado@everythingchannel.com. For additional information on the Channel Masters Program, visit http://iped.com/community_engagement/channelMasters.jhtml. About Institute for Partner Education & Development (IPED) (www.iped.com) The Institute for Partner Education & Development (IPED) empowers technology companies with channel education, intelligence and analysis to develop, deploy and execute channel strategies and programs that drive revenue. IPED delivers channel intelligence to clients through its exclusive access to world's largest channel databank. IPED content is based on more than two decades of channel experience and thousands of annual surveys of business partners and end customers. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. About United Business Media Limited (www.unitedbusinessmedia.com) UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. Contact Leslie Pasco Everything Channel (508) 416-1117 lpasco@everythingchannel.com First Call Analyst: PRN Photo Desk, photodesk@prnewswire.com SOURCE: Everything Channel CONTACT: Leslie Pasco, Everything Channel, +1-508-416-1117, Web Site: http://www.iped.com/ |