Everything Channel's CEO, Robert Faletra, to Speak on April 17 at the Third Annual MIT Sloan Sales Conference, Sharing Insights on the Role of the CEO in the Sales Process

PRNewswire-FirstCall
FRAMINGHAM, Mass.
Apr 15, 2009

Everything Channel, a division of United Business Media, today announced that Robert Faletra, Chief Executive Officer of Everything Channel will speak at the third annual MIT Sloan Sales Conference (www.sloansalesconference.com) at the Hyatt Regency in Cambridge, MA on Friday, April 17. Faletra will participate on a CEO Roundtable entitled "CEO Perspectives: Leading Change from the Top Line." Peter Kurzina, Senior Lecturer, MIT Sloan School of Management will moderate the session. Other panelists include: Geoff Percy, CEO, Simple Health & Beauty Limited and Christine Cournoyer, President and CEO, Picis, Inc.

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The MIT Sloan Sales Conference is produced by the MIT Sloan Sales Club. Since its inception in 2006, the MIT Sloan Sales Club has organized the Sales Conference to bridge the gap between industry leaders, business school graduates and thought leaders within university faculty. The club promotes sales as both a fundamental skill of business for every career as well as a rewarding business career itself.

"The sales process is the foundation of any successful company. It is imperative that the CEO is closely involved in this process especially as customers become more and more ROI focused - expectations need to be clearly understood. Understanding and developing strategic relationships and your customer's pain points is the most important way you can develop new opportunities, products and acquisition opportunities," said Faletra.

Faletra is an innovative businessman and one of the top authorities in the technology marketplace. He is recognized as the voice of and for the Channel and is highly sought after by both start-up firms as well as large well established companies to help them conceptualize and build strategic channel initiatives, while analysts look to Faletra for the pulse of the technology marketplace. Since taking on the leadership of Everything Channel in 2001, Faletra conceptualized and launched numerous successful new businesses including the Institute for Partner Education & Development (IPED) and online services including a workflow tool that helps create proposals and configure technology solutions (eXalt's multi-vendor workflow tool); a promotions tool to manage incentives (MTC Performance's spiff solutions); and a business growth and management tool (M&A Forum).

An early adopter of the Internet, Faletra pushed the company into the online world in the early 1990's and was instrumental in driving United Business Media's transformation from a print publisher to a full service supplier of integrated media and other services. A professional journalist who chronicled the formation of the high tech industry from its earliest days, Faletra has won numerous awards, including FOLIO: 40. Faletra a member of the United Business Media's board and also serves on the board of directors for high-tech start-up eXalt Solutions based in Cambridge, MA. In addition, he serves in an advisory role to many small companies looking for expertise in building their indirect sales channels. Faletra is a graduate of the University of Massachusetts at Amherst.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contact
  Kate Spellman
  Everything Channel
  516 562 7383
  kspellman@everythingchannel.com

First Call Analyst:
FCMN Contact: franzman@beyondwords.com

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SOURCE: Everything Channel

CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383,
kspellman@everythingchannel.com

Web Site: http://www.everythingchannel.com/