Everything Channel Adds Greg Avera as Global Sales Director, Field Sales & Marketing Services, Brings Unique Perspective to Assist Technology Vendors Execute Channel Strategies

FRAMINGHAM, Mass., Jan. 27 /PRNewswire-FirstCall/ -- Everything Channel, a division of United Business Media, today announced that Greg Avera has joined the company as Global Sales Director, Field Sales & Marketing Services. Everything Channel's Field Sales & Marketing Services provide multi-channel marketing and sales services for technology vendors which are designed to support and complement the sales process and drive marketing programs that actually do sell. With more than 20 years of IT sales and marketing experience, Avera understands the unique challenges technology vendors face when executing channel strategies. Avera is based in the Dallas-Fort Worth, Texas area and will report to Dan Dignam, SVP, Everything Channel.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090127/NY63178 )

Avera comes to Everything Channel from Viewsonic, where he was the General Manager US Channel Sales and was responsible for all channel sales, including Regional Value Added Resellers (VARs), e-commerce resellers and Direct Market Resellers (DMRs). Prior to Viewsonic, Avera led D-Link's channel as Vice President Channel Sales for three years helping them to develop their VAR, government/education and corporate strategy. Earlier, he was a trainer with Tech Data. Avera began his career at BusinessLand in sales.

"Greg's intimate knowledge of channel sales and operations, as well as his experience working with and for distributors, makes him a perfect fit to lead our Field Sales & Marketing Services business. He understands our customers' needs first hand and will be able to help them drive increased sales cost-effectively and efficiently," said Dignam. "We are very excited to expand our sales and marketing services group, it allows us move our business closer to our customers and assist them grow and drive their businesses."

For additional information on Everything Channel's Field Sales & Marketing Services, visit www.everythingchannel.com. Avera can be reached at 972-908-2856 or gavera@everythingchannel.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

    Contact
    Dan Neel
    Everything Channel
    (212) 600-3326
    dneel@everythingchannel.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090127/NY63178
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

Web site: http://www.everythingchannel.com/