Heavy Reading Reveals Hosted Application High-Value Services & Market LeadersTelecom operators remain committed to deploying hosted application services as they increasingly shift focus from voice to data and multimedia, finds Heavy ReadingPRNewswire NEW YORK, Nov. 11 /PRNewswire/ -- Both fixed and mobile network operators remain committed to the delivery of hosted applications, and they are increasingly moving from voice-centric to data-centric and multimedia-based services, especially in the wireless domain, according to a new study published by Heavy Reading (http://www.heavyreading.com/), the research division of TechWeb's Light Reading (http://www.lightreading.com/). Heavy Reading's Hosted Applications Deployment & Market Perception Study provides critical and timely insight into network operator plans for hosted application services deployment on a service-specific basis, as well as service provider perceptions of which suppliers are market leaders, from technical, network migration, and marketing perspectives. The study is based on an exclusive, worldwide survey of 99 network operator professionals, representing nearly 70 telecom service providers operating on six different continents. The new study is the second in the Market Leadership Series, a new Heavy Reading research service that delivers unparalleled insight into network operator deployment plans and market expectations for emerging technologies and services. Each study in the Market Leadership Series delivers full results of detailed deployment and market perception surveys aimed at providing technology suppliers, users, and investors with definitive, independent intelligence covering critical areas of market development, including: -- Likely deployment timeframes for emerging technologies and services
-- Critical issues and challenges that are affecting technology and
service rollouts
-- Relative importance of emerging technologies and services to network
operators
-- Operator perceptions of which suppliers are emerging as market leaders
-- Key factors that will influence purchasing decisions
-- Operator expectations regarding emerging technologies and suppliers
"Given the ongoing pace of services innovation and emergence of new broadband-centric services, it is not surprising that hosted applications remain a strategic focus of both fixed and wireless operators," says Jim Hodges, Senior Analyst at Heavy Reading and author of the Hosted Applications Deployment & Market Perception Study. "Overall, more than 65 percent of survey respondents indicated that they would bring new hosted applications-based services to market within the next two years. Some of these services will also be integrated into service bundles." "The results provide conclusive evidence that operators are planning to deploy services such as instant messaging, multimedia messaging, advertising, mobile TV, mobile video streaming, SIP trunking, unified communication, and Web 2.0 mashups," Hodges says. "Mobile and fixed network operators are also targeting specific market segments, such as education and healthcare, for deployments." While providing a services deployment blueprint, the survey also offers insight into operators views on importance of complete feature sets, commitment to custom feature development, professional services capabilities, vendor financing, seamless migration to IMS, and incumbent vendor status. "Alcatel-Lucent, Cisco, Nortel, IBM, Microsoft, Nokia Siemens, and Ericsson are globally perceived by network operators to be the market leaders in hosted applications. But other suppliers, including BroadSoft, Huawei, Motorola, and Oracle, were also recognized in specific market perception rating responses," Hodges says. The Hosted Applications Deployment & Market Perception Study includes market perception ratings for 27 hosted application technology suppliers, including: Alcatel-Lucent, Avaya, BEA Systems (now Oracle), BroadSoft, Cisco, Comverse, CounterPath, Ericsson, Genband, Huawei, IBM, IP Gallery, jNetX, MetaSwitch, Microsoft, Motorola, NewStep Networks, Nokia Siemens, Nortel, Oracle, Pactolus, Sonus Networks, Sylantro Systems, Telcordia Technologies, Thomson, Veraz Networks, and ZTE. The Hosted Applications Deployment & Market Perception Study is distributed in PowerPoint format (67 slides total). Purchasers also gain access to a searchable database of full survey results for deep analysis by a range of respondent demographic factors, including geographic region, company size, type of network operator, and respondent job title. This capability allows purchasers to collect extremely valuable information on where specific services will be deployed, which market segments will be targeted, and specific vendor characteristics and rankings by geographic region. The Hosted Applications Deployment & Market Perception Study costs $4,995. Discounts are available to existing Heavy Reading clients. For more information, or to receive a free PowerPoint demo of the Hosted Applications Deployment & Market Perception Study, please contact: Dave Williams Sales Director, Heavy Reading 858-485-8870 dave.williams@heavyreading.com Lee Salem Sales Director, Heavy Reading 415-947-6144 salem@heavyreading.com Press/analyst contact: Dennis Mendyk Managing Director, Heavy Reading 201-587-2154 mendyk@heavyreading.com About Heavy Reading Heavy Reading is an independent market research organization offering quantitative analysis of telecom technology to service providers, vendors, and investors. Its mandate is to provide the comprehensive competitive analysis needed today for the deployment of profitable networks based on next-generation hardware and software. About TechWeb TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. * 13.3 million business decision-makers: based on # of monthly connections About United Business Media Limited (http://www.unitedbusinessmedia.com/) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion. SOURCE: Heavy Reading CONTACT: Dave Williams, Sales Director, Heavy Reading, +1-858-485-8870, Web Site: http://www.heavyreading.com/ Company News On-Call: http://www.prnewswire.com/comp/683682.html |