SIP Trunking Emerges as a Key Cost-Cutter for IP, Report Finds

SIP trunking can lower capital and operating expenses in IP networks, says Light Reading's VOIP Services Insider

PRNewswire
NEW YORK
(:UBM.L)
Nov 7, 2008

NEW YORK, Nov. 7 /PRNewswire/ -- Network operators and enterprises are increasingly turning to SIP trunking as a way to lower both capital and operating expenses for IP networks, according to the latest report published by Light Reading's VOIP Services Insider (http://www.lightreading.com/entvoip), a subscription research service from TechWeb's Light Reading (http://www.lightreading.com/).

SIP Trunking: IP's Cheapest Delivery Package examines applications in the SIP trunking market, including benefits of SIP trunking and why it will become a hotter market, as well as SIP trunking marketing strategies. It also examines the next 12 to 18 months for SIP trunking, challenges the market faces, and partnerships, acquisitions, and future investment strategies vendors are considering. Additionally, this report provides a comparative analysis of 14 of the top vendors in the SIP trunk industry.

For a list of companies covered in this report, see: http://img.lightreading.com/evi/pdf/vsi1108_companies.pdf

"As enterprises and service providers increasingly seek ways to drive costs down and improve the quality of their networks, the implementation of SIP trunking will continue to increase," says Denise Culver, research analyst with Light Reading's VOIP Services Insider and author of the report. "The desire to save money will be the biggest driver. Following closely behind are the increasing demands for unified communications, as well as demands for improved voice and data services."

Despite the cost savings and other positive influences available through SIP trunking, many vendors are concerned about the security issues presented with the applications, Culver says. "Despite the continual growth of SIP trunking, vendors have their work cut out for them," she notes. "Many potential SIP trunking candidates are wary of the technology because of security issues, which is similar to any application that opens a network to the Internet. However, there are ways to maximize security."

Other key findings of SIP Trunking: IP's Cheapest Delivery Package include the following:

  --  The promise of lower opex and capex is driving adoption of SIP
      trunking in the marketplace.
  --  Educating potential users about SIP trunking is viewed as one of the
      most vital elements to its continued success.
  --  Despite current economic conditions, financial services is seen as one
      vertical that will continue to strongly utilize SIP trunking over the
      next 12 to 18 months.
  --  One of the biggest challenges SIP trunking faces is overcoming the
      security issues that SIP entails.
  --  Many vendors claim their primary SIP trunk competitors as their
      technology partners.

SIP Trunking: IP's Cheapest Delivery Package provides critical data and analysis for a range of industry participants, including:

  --  SIP trunking technology suppliers seeking an independent assessment of
      SIP trunking in the IP market and its opportunities
  --  Network operators evaluating the ROI available in using SIP trunking
      applications
  --  Investors needing a better understanding of the scale of the
      opportunity that SIP trunking presents, and which companies are best
      positioned to take advantage of that opportunity

SIP Trunking: IP's Cheapest Delivery Package is available as part of an annual subscription (six issues) to Light Reading's VOIP Services Insider, priced at $1,295. Individual reports are available for $900.

To subscribe, or for more information, please visit: http://www.lightreading.com/entvoip. For more information about other Light Reading Insider research services, please visit: http://www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

  Jeff Claudino
  Director of Sales
  Insider Research Services
  619-229-9940
  claudino@lightreading.com

  Press/analyst contact:
  Dennis Mendyk
  Managing Director
  Insider Research Services
  201-587-2154
  mendyk@heavyreading.com


  About Light Reading

Founded in 2000, Light Reading (http://www.lightreading.com/) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  * 13.3 million business decision-makers: based on # of monthly connections

  About United Business Media Limited (http://www.unitedbusinessmedia.com/)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

SOURCE: Light Reading VOIP Services Insider

CONTACT: Jeff Claudino, Director of Sales, Insider Research Services,
+1-619-229-9940, claudino@lightreading.com; Press/analysts: Dennis Mendyk,
Managing Director, Insider Research Services, +1-201-587-2154,
mendyk@heavyreading.com

Web Site: http://www.lightreading.com/
http://www.unitedbusinessmedia.com/

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