Content is in the Spotlight at TelcoTV 08: Featuring an Unprecedented Digital Media & Entertainment Speaker ProgramSpeakers from Fox Interactive Media, Nielsen, Vudu, Veoh, and Move Networks share their entertainment & communications visionsPRNewswire IRVINE, Calif. Oct. 15 /PRNewswire/ -- TelcoTV, the premier meeting place for the massive convergence of the entertainment and communications markets, announces an unprecedented digital media and entertainment speaker lineup for its annual conference, November 11-13 at the Anaheim Convention Center in Orange County, California. The show's high-profile keynote and general session speakers will discuss trends in mobile, online, and traditional media, including emerging business models for the monetization of content and the future of advertising in the new digital world. TelcoTV, with more than 150 exhibitors, is by far the largest IPTV and video conference and exhibition focused on carriers of all sizes in the US. One of the keynote program's highlights will be Ron Berryman, SVP and GM of Fox Interactive Media. Mr. Berryman guides the online strategic direction of Fox's 24 owned and operated television stations, as well as the network's 180+ affiliates. During his TelcoTV keynote address, he will outline how Fox is implementing and executing a successful digital media strategy to leverage its vast content holdings. The TelcoTV keynote interactive panel, Beyond the Hype: Maximizing the Advertising Opportunity in Digital Media, will be led by Rohit Bhargava, SVP of Digital Strategy and Marketing at Ogilvy 360, and include panelists Cheryl Idell, EVP Media Product Leadership, Nielsen, and Frank Barbieri, Founder, Chairman and CEO, Transpera. The discussion will center on ways marketers are using digital media to reach their desired audiences. From addressable ads to online behavioral profiling, digital media's role in marketing and advertising is growing exponentially. Understanding this shift in strategy and marketing spend is critical for the TelcoTV community to ensure they maximize the opportunity and understand the implications. This session will outline and debate the important issues surrounding the impact and business opportunity of advertising in the digital age. The theme of entertainment and convergence will continue in the TelcoTV ancillary sessions, particularly the Making Sense of NetVideo and Understanding Mobile TV tracks. These educational sessions, which allow attendees the opportunity to dive deeper, exploring the session topics in more detail, will include a review of the major NetVideo players, a candid analysis of viable business models, an examination of consumer trends, and a brainstorming session on how to strengthen partnerships between service providers and content owners. These discussions will be led by digital media experts including Steve Mitgang, CEO, Veoh; Derrick Frost, Founder and CEO, Invision.TV; David Rice, VP Marketing, Move Networks, and Scott Raynovich, Founder and Publisher of Contentinople. The seventh annual TelcoTV is jointly owned by United Business Media's TechWeb Division and the National Telecommunications Cooperative Association (NTCA), and produced by Light Reading, the leading online media, research, and targeted event company serving the $3 trillion worldwide communications market. For a complete listing of TelcoTV 2008 speakers, please visit http://www.telcotvonline.com/ About Light Reading Founded in 2000, Light Reading (http://www.lightreading.com/) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces almost 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of TechWeb. About TechWeb TechWeb (http://www.techweb.com/aboutus) the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. About United Business Media Limited (http://www.unitedbusinessmedia.com/) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion. About NTCA The National Telecommunications Cooperative Association is the premier association representing more than 580 locally owned and managed telecommunications cooperatives and commercial companies throughout rural America. NTCA provides its members with legislative, regulatory, and industry representation; meetings; publications and educational programs; and an array of employee benefit programs. Visit us at http://www.ntca.org/. CONTACT: Tony Fisch President, Tony Fisch Consulting (323) 461-7878 tony@fischconsulting.com SOURCE: TechWeb CONTACT: Tony Fisch, President, Tony Fisch Consulting, +1-323-461-7878, Web Site: http://www.lightreading.com/ Company News On-Call: http://www.prnewswire.com/comp/683682.html |