Operators Turn to Network Service Brokers for Next-Gen Offerings, New Report FindsCost-effective new products created by reusing old components are garnering the attention of network operators, says Light Reading's Services Software InsiderPRNewswire NEW YORK, Sept. 30 /PRNewswire/ -- Network operators looking for more cost-effective ways to create and deliver new services are starting to turn to network service broker technologies that support service assembly from reusable components including features, applications, and enablers running on different service platforms and networks, according to the latest report from Light Reading's Services Software Insider (http://www.lightreading.com/servsoftware), a paid research service of TechWeb's Light Reading (http://www.lightreading.com/). Combining Telco Services: The Network Service Broker Opportunity examines current definitions of the service broker and the way service brokering differs from the IT paradigm of service orchestration. It discusses various approaches to service brokering at different levels of the network architecture and how these can be mapped onto vendor products. The report also identifies and examines future trends for service brokering versus service orchestration and discusses the relationship between service brokering and Web 2.0 mashups, and profiles and analyzes offerings from 11 major suppliers. For a list of companies analyzed in this report, http://img.lightreading.com/ssi/pdf/ssi0908companies.pdf. "In a world on the brink of recession and an industry skeptical about investment return on IP Multimedia Subsystem [IMS] rolled across the business, the ability to sweat investment in existing services and networks while gaining incremental revenue is highly attractive," says Caroline Chappell, research analyst with Light Reading's Services Software Insider and author of the report. "Operators are interested in new service creation and delivery architectures that support the assembly of telecom products from reusable service components." It is becoming increasingly important to reuse services to quickly create new products to bring to market, Chappell states. "In operator surveys, the need to accelerate time-to-market for new services consistently comes out as a top driver for the acquisition of new service creation and delivery technology," she says. "The faster new products can be created for the network service broker market, the better." Key findings of Combining Telco Services: The Network Service Broker Opportunity include: -- Successful product prototypes created using mashup environments could
be reimplemented using network service brokers
-- Network service broker vendors must provide customers with a clearer
view of how they compete with, or complement, other vendors
-- Suppliers must address market confusion due to the different types of
network service broker and the variation of their capabilities,
functions, and ways they are deployed
Combining Telco Services: The Network Service Broker Opportunity provides critical insight and analysis for a range of industry participants, including: -- Operators who are interested in new service creation and delivery
architectures that support the assembly of telecom products from
reusable service components
-- Network service broker vendors needing independent analysis of the
market opportunity for their technologies, and the likely pace of
adoption
-- Investors seeking guidance on the size of the market opportunity for
suppliers in the network service broker segment, and on the likely
market leaders in this emerging sector
Combining Telco Services: The Network Service Broker Opportunity is available as part of an annual single-user subscription (six issues) to Light Reading's Services Software Insider, priced at $1,295. Individual reports are available for $900 (single-user license). To subscribe, or for more information, please visit: http://www.lightreading.com/servsoftware. For more information on all of Light Reading's Insider services, please visit http://www.lightreading.com/research. To request a free executive summary of the report, or for details on multi-user licensing options, please contact: Jeff Claudino Director of Sales Insider Research Services 619-229-9940 claudino@lightreading.com Press/analyst contact: Dennis Mendyk Managing Director Insider Research Services 201-587-2154 mendyk@heavyreading.com About Light Reading Founded in 2000, Light Reading (http://www.lightreading.com/) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of UBM. About TechWeb TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. * 13.3 million business decision-makers: based on # of monthly connections About United Business Media Ltd. United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/. SOURCE: Light Reading's Services Software Insider CONTACT: Dennis Mendyk, Managing Director, Insider Research Services, Web Site: http://img.lightreading.com/ssi/pdf/ssi0908companies.pdf |